MUMBAI: GroupM's Motivator has bagged the media duties of online furniture and home products marketplace, Pepperfry.

The account of the Mumbai-based Pepperfry is estimated to be approximately Rs 80-100 crore. 

As a part of the media mandate, Motivator will be responsible for managing the traditional and digital media planning activities for Pepperfry. The agency will be working closely with the team at Pepperfry to plan and implement pioneering campaigns tapping various communication channels including emerging media avenues.

The mandate to Motivator follows Pepperfry’s strategy to step jump the brand positioning in the minds of the consumers. The company recently raised $100 million from Goldman Sachs, Zodius Technology Fund, and existing investors Bertelsmann India Investments and Norwest Venture Partners. 

Pepperfry CMO Kashyap Vadapalli said, "We are confident about Motivator’s ability to deliver innovative strategies to assist us in building a strong consumer brand. Their fresh approach towards media planning and the strong synergy with our plans makes it a cohesive partnership. We look forward to work with them."

Motivator general manager Trishul Bhumkar added, "It’s an exciting challenge to change the way Indian consumers buy furniture and we are excited to be a part of this challenge. In continuance of working with client who expect business results rather than only media strategies, PepperFry is a great addition to the family. Motivator's best foot is forward in this challenge."