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DigitalF5 bags Victorinox digital marketing mandate, to follow 'rev share' model

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MUMBAI: After a multi-agency pitch, DigitalF5 recently acquired the digital marketing mandate of Victorinox, the world famous Swiss company which developed the legendary ‘Original Swiss Army Knife’ and other high-quality products.

By acquiring this mandate, DigitalF5 becomes the exclusive provider of services such as digital asset creation, social media marketing and creative solutions for the brand.

Also, the win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

DigitalF5 co-founder & CEO Barin Mukherjee said, “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain."

Victorinox India MD Col Chandhoke said, "We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space."

DigitalF5 and Gute Reise have partnered based on a unique ‘revenue-sharing on sales’ business model which replaces the conventional ‘agency fee for the management’ model. The new concept, has created a greater opportunity for further growth and optimisation of e commerce capabilities and through a rising sense of co-ownership of business objectives.

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