MAM

Dentsu Impact Digital ropes in Binodan Sarma as VP

Binodan will report to Amit Wadhwa

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/11/dentsu.jpg?itok=WLEbMcRZ

MUMBAI: Dentsu Impact, the creative agency from Dentsu Aegis Network, has roped in Binodan Sarma as vice president, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Dentsu Impact president Amit Wadhwa.

Binodan comes in with over twelve years of digital and data-driven marketing experience across a wide range of businesses in India and other geographies. His previous stints have been with Cheil Worldwide, Lumata Digital, and Wunderman International. He has been part of multiple projects involving digital transformation and building content marketing excellence for companies across verticals. In his last stint at Cheil, Binodan managed and led award-winning digital and content marketing effort for Samsung India Electronics.

Commenting on his new role, Binodan said, “Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand’s marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in setups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network.”

Talking about Binodan’s appointment, Dentsu Impact president Amit Wadhwa said, “The entire landscape of creative agency is changing and we at Dentsu Impact realised this a couple of years back when we started investing in digital. Now is the time to take this to the next level where we are getting a senior level resource like Binodan to come in and take charge of Dentsu Impact Digital. Binodan will not only strengthen what we offer to the clients but will also help in transforming the existing talent to start thinking digital. I am extremely excited to have him on board.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/Ipsos-India.jpg?itok=0HtXXRjz
Consumer confidence plummets in March 2019

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has nosedived by 6.8 percentage points in March 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/colgate.jpg?itok=QhpwSg7t
Colgate remains India’s #1 Most Trusted Oral Care brand, for the 8th consecutive year, in Nielsen’s consumer survey

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times - Brand Equity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/gautam.jpg?itok=pBe99O6Y
Gautam Gambhir & Funngage.com give warm send-off to 15 cricketers for Perth, Australia

Padma Shri Gautam Gambhir and Funngage.com gave a warm send-off to 15 of the 33 talented aspiring cricketers who have qualified for the 5-year cricket scholarship and are selected to go to Guildford Grammar School, Perth, Australia for 21 days of overseas training.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/shoes_0.jpg?itok=Dr5CxSPZ
Finally, style and comfort rolled into one: take your pick from Bata's new 9 to 9 collection

Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/hotstar.jpg?itok=A0Ck3Ovw
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/digital.jpg?itok=kIHbaqaQ
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/unilever.jpg?itok=GJPHA0HZ
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia

Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dairy.jpg?itok=dMGNtQaq
Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/rsh.jpg?itok=vptZe0i1
RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories