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DDB Dubai wins regional Porsche business

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MUMBAI: After an extensive four months creative and marketing agency review, Porsche Middle East and Africa FZE has selected the DDB Dubai as its marketing support agency.

The review included organisational fit, regional operational knowledge, motor industry experience and infrastructure. It was led by representatives from Porsche?s regional lead office in Dubai, which formed a review committee comprising marketing, sales and network development. IK Consult Imad Kublawi was the pitch consultant.

In addition to DDB, Porsche Middle East and Africa appointed RAPP/EVOKE MEA and PHD Dubai as its CRM and media agencies, respectively. The appointment is a collective win for the three Dubai based Omnicom agencies.

Porsche Middle East and Africa FZE marketing director Lee Newton commented: ?We are absolutely delighted  to welcome DDB, RAPP/EVOKE MEA and PHD Dubai onboard as our marketing support agencies. Working in collaboration with our in-house team, they will play an integral role in helping us deliver marketing campaigns that drive the continued growth and success of Porsche in the Middle East, Africa and India.?

Effective 1 November, DDB Dubai, in partnership with PHD Dubai and RAPP/EVOKE MEA, will provide strategy, creative, media buying and planning services, and CRM across the 21 markets that the regional office is responsible for.

?We are very proud to have the opportunity to work for this iconic brand. We at DDB along with RAPP/EVOKE MEA and PHD will make sure that our contribution to the brand will match the highest standards it deserves?, said DDB Middle East CEO Hubert Boulos.

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