MUMBAI: Contract Advertising has won the creative mandate for UTI Mutual Fund (UTI MF). The business will be handled by the agency’s Mumbai office, which won the account over a multi-agency pitch.
On winning the business, Contract India COO Rana Barua says, “We are extremely happy to partner with UTI MF. This gives us a fabulous opportunity to work with a legendary brand in a category that has great scope for gaining prominence in the current economic situation. Our partnership will also be focused at bringing back the relevance of sound investment in the life of the new-age consumers.”
UTI MF will celebrate its golden jubilee in February and has a series of activities planned throughout the year to commemorate the occasion.
UTI AMC’s managing director Leo Puri said, “We are happy to appoint Contract Advertising as the lead creative agency of UTI. Contract Advertising has been chosen through a multi-agency evaluation process for its strategic thinking, consumer insight and experience across multiple categories.”
“This year, UTI will be celebrating its golden jubilee. 50 years marks a strong milestone in the history of UTI, an Institution which has been the pioneer in the wealth creation since 1964. As we look to accelerate our growth going forward, Contract Advertising will help us to create the brand salience.” Mr. Puri added
The agency will put together a 360 degree campaign for UTI MF across TV, print, radio, out-of-home and digital that will herald 50 years of the brand that has been in existence for five decades.