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Carat bags Popees Baby Care’s media duties

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MUMBAI: Carat is on a winning spree. After adding accounts like Sony India, Dixcy Scott and Garuda Foods to its client kitty just last week, Carat has bagged yet another media account to boost its client roster.

The agency will now handle the media mandate of Popees Baby Care products that manufacture clothing for kids in the age group of one-six years. The agency will handle the account from its Kochi office. It won the account in a multi-agency pitch. 

Popees Baby Care managing director Shaju Thomas said, “We welcome Carat Media to the Popees family as we look forward to making brand Popees more reachable to our customers, keeping the vision of the company intact. Carat’s differentiated media approach made us re-think about our overall media strategy and we decided to make our journey along with the dedicated Carat team.”

Carat South SVP Joydeep Raha added, “We are delighted and honored to have Popees on board as our esteemed client. Our Carat Kochi team, led by Mr Ananth Narayan, did a remarkable job in demonstrating customized solutions in line with their tasks. We look forward to partnering with Popees to take them to new heights in the future.”

Popees is a Kerala based company founded by Shaju Thomas. The company, which began in 2005, has various brands under its portfolio including Ourkids, Pomees, Junior Popees and Vanchris.

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