MUMBAI:  In a multi agency pitch, Kelzai Secrets has awarded its natural mineral water business to Bates CHI&Partners.

Kelzai Secrets director Mit Karia said, “It is India's first volcanic water in the premium natural mineral water category and a completely new product experience with which we are sure to win over customers. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.”

Bates CHI Mumbai president & head of office Asheesh Malhotra added, “It’s a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai’s journey, right from its start.”

Bates CHI Mumbai chief strategy officer Sourabh Mishra said, “The creative task is to make people re-look at this category by bringing about a change in behaviour and not merely create brand awareness.”