MUMBAI: Bates CHI&Partners has won the creative mandate for Dalmia Cement Bharat. The win comes on the back of a multi-agency pitch.
Dalmia Cement Bharat has their cement footprint spread across south and east India through a portfolio of regional brands. They are a leading brand in super specialty cements used for airstrips, oil wells and railway sleepers.
Dalmia Cement Bharat senior executive director group marketing and corporate communication BK Singh said, “A historic launch in 2013 helped Dalmia brand to quickly establish itself as a leader in the cement industry in the north east region. We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Abeer Chakravarty and his team on board.”