MAM

Aidem Ventures bags national media sales duties for Best News Company

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/01/aidem.jpg?itok=7uhmgeWm

MUMBAI:  Aidem Ventures has bagged the national media sales duties for Best News Company.  The media agency, which completes four years today, will now handle the national media sales for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan. 

“The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their media owners passionately and have built a strong network base nationally,” said Best News Company director Shashank Bansal.

Best News Company entered Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people. With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland. 

“We are extremely glad to add Samachar Plus to our regional channel portfolio. While marketers and agency partners continue to increase their focus on improving SOV’s across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customised content solutions” said Aidem Ventures business head-regional channels Alok Rakshit.  

The channel has in the past two years managed to carve a niche for itself and is currently ranked number two among the regional news channels in UP and Uttarakhand markets. Additionally, Samachar Plus Rajasthan has ousted every other regional news channel catering to the Rajasthan market and commands a staggering 55 per cent share.

“We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. With the brand’s best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results,” concluded Aidem Ventures senior VP Shailendra Shetty.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/big.jpg?itok=Y5s8S64k
WAT’s Your Big Idea wraps up second edition

Digital and social media agency WATConsult wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday in Mumbai.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Viacom-18.jpg?itok=3lOjeVT9
Viacom18 awards media mandate to Madison Media

MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of brands. It won the account after a multi-agency pitch.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/abbott.jpg?itok=NvtBx97M
Eau Thermale Avene‘s social mandate goes to VML

MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Thums_0.jpg?itok=gbbw_fIt
Thums Up India aims to be $1 billion brand by 2020

MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/car.jpg?itok=agvW42Sl
Opel/Vauxhall assigns media mandate to MediaCom

MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Sagar.jpg?itok=NQQ41yJU
Tata Salt promotes fitness in women through digital campaign

MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health while creating awareness for breast cancer, bone health, thyroid disorder and other issues relating to women’s health.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/football_0.jpg?itok=qmOBAtSK
Mumbai City FC joins hands with Infinix Mobile

MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership comes close on the heels of the global launch of Infinix’s flagship dual camera smartphone, the Zero5.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Prasanth_Kumar.jpg?itok=6lXqVbZm
Talent retention is key, says Mindshare’s Prasanth Kumar

MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in India. The company was created by the merger of the media operations of JWT and Ogilvy & Mather, then the two big full-service advertising...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Digital_ad.jpg?itok=wNAQx7RC
Digital ad spend pegged at Rs 13000 crore in 2018

MUMBAI: With the growing demand for smartphones and falling data prices, digital advertising are likely to increase in India from the current level of Rs 9800 crore to Rs 13000 crore by December 2018 growing at a compound annual growth rate (CAGR) of 35 per cent.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories