Mumbai: Fashion fabrics and apparels brand Siyaram Silk Mills Ltd (Siyaram’s) has appointed Agency09 to revamp its digital presence, build the brands’ community, and bring greater awareness to the wealth of fabrics under Siyaram's umbrella. 

The account is being handled by Agency09's Mumbai office.

“We picked Agency09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights," said Siyaram Silk Mills VP of marketing N Gangadhar. "They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

“Siyaram’s is a brand that evokes a strong sense of legacy and quality," stated Agency09 head of content Gautam Anand. "We are excited to build their community on digital and bring a newer generation on board to delight in all their offerings across multiple sub-brands.”