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Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 1 March 2012- 14 March 2012. |
|
Account name |
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| Crazeal [Groupon India Unit] |
Lintas Initiative Mediai |
250 million | |
| Henkel |
Lintas Media Group |
NA | |
| DDB Mudra Max | |||
| Mango [Lifestyle] |
OMD India |
NA | |
| Star Health |
Lodestar UM | OMD India |
100-120 million |
| Yatra.com |
Motivator | ZenithOptimedia |
300 million |
| Creative | |||
| Andslite [Solar & LED Products] |
What The Hell [Delhi] |
100 million | |
| Ditto TV |
Percept/H |
150 million | |
| Ma Foi Randstad |
Ogilvy India [Chennai] |
50-100 million | |
| Micromax forthcomming assignment |
Taproot india |
NA | |
| MSM‘s upcomming sports cahnnel |
Euro RSCG |
NA | |
| Nirlep [Kitchen Appliances] | McCann Erickson | Curry-Nation [Mumbai] | 50 million |
| Renaissance | Onads Communications [Mumbai] | NA | |
| Tatva edible oils | AMO Communications [Delhi] | NA | |
| Tetra Pak India | Grey | Dentsu India | 100-120 million |
| Information compiled for period 1 Mar 2012 -14 Mar 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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