ZenithOptimedia wins media duties of worth Rs 300 million and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 March 2012- 14 March 2012.

Account name


New agency

Reported annual 
spends in Rs
Crazeal [Groupon India Unit]

Lintas Initiative Mediai
250 million

Lintas Media Group
DDB Mudra Max
Mango [Lifestyle]
 OMD India
Star Health
Lodestar UMOMD India
100-120 million
300 million
Andslite [Solar & LED Products]

What The Hell [Delhi]
100 million
Ditto TV

150 million
Ma Foi Randstad
 Ogilvy India [Chennai]
50-100 million
Micromax forthcomming assignment
 Taproot india
MSM‘s upcomming sports cahnnel
 Euro RSCG
Nirlep [Kitchen Appliances]McCann EricksonCurry-Nation [Mumbai]50 million
Renaissance Onads Communications [Mumbai]NA
Tatva edible oils AMO Communications [Delhi]NA
Tetra Pak IndiaGrey
Dentsu India100-120 million
Information compiled for period 1 Mar 2012 -14 Mar 2012 by Spatial Access Private Limited, India‘s first Media Audit & Advisory.
For information or clarifications email :,

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