Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 20 April to 3 May 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Anand Rathi Securities
|
-
|
Prachar Advertising
|
50 million
|
|
Khadim India Ltd
|
-
|
Initiative (Kolkata)
|
NA
|
|
Kohler India Corp
|
-
|
Starcom (Delhi)
|
150 - 200 million combined
|
|
Kajaria Ceramics
|
Triton Communications
|
||
|
Mother Dairy, Safal & Dhara
|
MPG
|
Madison Media
|
NA
|
|
Creative
|
|||
|
Anand Rathi Securities
|
-
|
O&M
|
50 million
|
|
Himalaya Drug Company
|
Contract and Orchard
|
Contract and Orchard
|
50 million
|
|
Indus Cityscapes
|
Signet (Chennai)
|
Lowe (Chennai)
|
20 - 30 million
|
|
Sensa Store & AO‘S Store (Oswal group)
|
Ushakal
|
Out of the Box (Delhi) | 35 million |
|
Creative & Media
|
|||
|
BenQ Mobile
|
Madison Advertising
|
BEI Confluence
|
70 - 80 million
|
|
Gati (express distribution and SCM)
|
-
|
Dentsu Marcom (Mumbai)
|
100 million
|
|
Goodyear tyres
|
McCann-Erickson
|
Euro RSCG
|
100 million
|
|
Maple Infrastructure
|
- | Montage Advertising (Delhi) | 10 million |
|
Satya Developers
|
- | 10 million | |
|
Inalsa Appliances
|
- | 10 million | |
|
Platina Bikes (Bajaj Auto)
|
- | Lowe (Mumbai) | NA |
|
ScotiaMocatta metal trading
|
- | SSC&B Lintas | NA |
|
Shriram Transport Finance Company
|
-
|
RKSwamy/BBDO
|
60 - 70 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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