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Starcom Delhi wins most with two accounts worth Rs 150 - 200 million : Period 20 April - 3 May

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 20 April to 3 May 2006.











































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Anand Rathi Securities

-

Prachar Advertising

50 million

Khadim India Ltd

-

Initiative (Kolkata)

NA

Kohler India Corp

-

Starcom (Delhi)

150 - 200 million combined

Kajaria Ceramics

Triton Communications

Mother Dairy, Safal & Dhara

MPG

Madison Media

NA

Creative

Anand Rathi Securities

-

O&M

50 million

Himalaya Drug Company

Contract and Orchard

Contract and Orchard

50 million

Indus Cityscapes

Signet (Chennai)

Lowe (Chennai)

20 - 30 million

Sensa Store & AO‘S Store (Oswal group)

Ushakal
Out of the Box (Delhi)35 million

Creative & Media

BenQ Mobile

Madison Advertising

BEI Confluence

70 - 80 million

Gati (express distribution and SCM)

-

Dentsu Marcom (Mumbai)

100 million

Goodyear tyres

McCann-Erickson

Euro RSCG

100 million

Maple Infrastructure
-Montage Advertising (Delhi)10 million

Satya Developers
-10 million

Inalsa Appliances
-10 million

Platina Bikes (Bajaj Auto)
-Lowe (Mumbai)NA

ScotiaMocatta metal trading
-SSC&B LintasNA

Shriram Transport Finance Company

-

RKSwamy/BBDO

60 - 70 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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