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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 04 August 2011 - 17 August 2011. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| IFB [Home Appliances] | ZenithOptimedia | 150 million | |
| Incredible India | Span Communications | 2 billion | |
| Paras Pharmaceuticals | ZenithOptimedia | NA | |
|
Creative
|
|||
| Ashok Leyland | Mudra | Contract Advertising [Mumbai] | NA |
| Fox Crime | Ogilvy India [Mumbai] | NA | |
| Livon | Mudra | Cut the Crap | NA |
| Recova | |||
| Eclipse | |||
| Set Wet Range | Contract | ||
| Zatak | Saints & Warriors | ||
| Nissan Motors | TBWAIndia | TBWAIndia | NA |
| Rohit Surfactants Pvt Ltd (RSPL) | Euro RSCG | NA | |
| Time Out magazine | Origin Beanstalk [Mumbai] | 40-50 million | |
| Mad Over Donuts | NA | ||
| Xylys watches [Titan Industries] | Rediffusion Y&R | Wieden+Kennedy | 70 million |
|
Creative & Media
|
|||
| South Central Railways | Adwit India | Adwit India | NA |
| Pamm Advertising | Pamm Advertising | ||
| Aakar Communications | Aakar Communications | ||
| L‘amour Advertising | |||
| Critique Communication | |||
| Square Communication | |||
| Information compiled for period 04 August 2011 - 17 August 2011. by Spatial Access Media Solutions, India‘s first Media Audit & Advisory. For information or clarifications email : [email protected], www.spatialaccess.com |
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