MAM

Saatchi & Saatchi, Euro RSCG, Lowe and McCann-Erickson win BPCL creative account with an annual spend between Rs 400-450 mn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 3 April 2008 - 16 April 2008.

















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Electrolux (Planning)

-

Allied Media

250 million

Creative
ABP Group‘s Bengali MagazinesResponse Kolkata
Bates David Enterprise (Kolkata)NA
Belmonte-McCann-Erickson100 million
Lee Cooper-200-250 million
BPCL

Saatchi & Saatchi
Saatchi & Saatchi
400-450 million
Euro RSCGEuro RSCG
LoweLowe

McCann-Erickson (empanelled)
Broadllyne Technologies
-Bread Communications

NA
India Post-
Kolkata Knight Riders (IPL)-Marching AntsNA
MDLR Airlines-Euro RSCGNA
Meridian Mobile (Fly)Square CommunicationGrey Worldwide, Square CommunicationNA

Creative & Media

Greenpeace

-

Mudra

NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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