Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 10 January 2008 - 23 January 2008.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Cera Sanitaryware
|
Mediacom
|
OMS
|
50-70 million
|
|
Deccan Chronicle
|
Sieger Solutions (in-house)
|
Maxus
|
200 million
|
|
Indian Premier League (IPL)
|
-
|
Group M
|
250 million
|
|
Creative
|
|||
| Asia Pacific Breweries (APB) | - | Leo Burnett (Mumbai) | NA |
| Fairever | Orchard | G3 (Grey) | 100 million |
| LG Electronics | Lowe |
Rediffusion DY&R | 1.5 billion |
| Magic Moments (Radico Khaitan) | Bates David Enterprise | Saatchi & Saatchi (Delhi) | 250 million |
| Maya Academy of Advanced Cinematics (MAAC) | Akshara Advertising | McCann-Erickson | NA |
| Samsung GSM | Rediffusion DY&R | Cheil Communications | 350-400 million |
| Whirlpool (new business & washing machines, microwaves, air conditioners) | Draft FCB Ulka |
Contract Advertising |
NA |
|
Creative & Media
|
|||
|
High Street Crusies and Entertainment Pvt. Ltd.
|
-
|
Triton Communications
|
100 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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