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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 29 November - 12 December 2007. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Himalayan Natural Mineral Water
|
-
|
TME
|
NA
|
|
Creative
|
|||
| AB Mauri India (Bakery) | Crayons Advertising | Rediffusion DY&R (Chennai) | 30 million |
| Aurole Inspecs (Eyewear) | - | Innocean | 30 million |
| Tantra Designs Pvt. Ltd. (apparel & real estate) | - | ||
| Good Morning (Wagh Bakri Tea Group) | Triton Communications | Contract Advertising | NA |
| Himalayan Natural Mineral Water | - | Rediffusion DY&R | NA |
| Lakme Skincare |
Ambience Publicis | O&M (Mumbai) | NA |
| Spice Corp | JWT | Contract Advertising | NA |
| Spice Mobiles | |||
| Spice Telecom | |||
| The Economist (new campaign) |
- | O&M | 30-50 million |
| Wagh Bakri Perfect Premium Leaf Tea |
- | Triton Communications | NA |
|
Creative & Media
|
|||
|
Lucera (Jewellery)
|
-
|
Beehive Communications
|
50 million
|
|
ONGC
|
- | Rediffusion DY&R |
300 million |
| Grey Worldwide | |||
| RK Swamy BBDO | |||
| Bates Enterprise (empanelled) | |||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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