Prachar Advertising wins Rupa & Co. creative duties worth Rs 250 and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 31 May - 13 June 2007.

Account name


New agency

Reported annual
spends in Rs

Daawat rice (LT Overseas)



50 million

Rupa and Co.


Prachar Advertising

250 million




Rediffusion DY&R (Bangalore)

40 million

Canary Blue (Luxury casual wear)


Salt Creatives (Chennai)

40 million

Kaya Skin Clinic

Alok Nanda Communications (ANC)

Rediffusion DY&R

80-100 million

Reliance General Insurance

Everest Brand Solutions

200 million

Priya Village Roadshow (PVR)

Rediffusion DY&R (Delhi)

Saatchi & Saatchi


Radio One

Bates David Enterprise




JWT (Chennai)

80-100 million

Creative & Media

American School of Aviation (India)


Inner Circle

20 million

PC Chandra‘s School of Business (Kolkatta)



Radio Mirchi (Kolkatta)



Brother International (India)



50 million

BSNL Karnataka


Promodome Communications (Delhi)

60-70 million

Dennis Coir Mills


Mudra (Kochi)

100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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