OMD wins Johnson & Johnson media account worth Rs 1 bn and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 12 - 25 July 2007.

Account name


New agency

Reported annual
spends in Rs

Johnson & Johnson

Mediacom, Lodestar Universal


1 billion

Olay Total Effects (Skin care)


Madison Media (Buying)

Starcom MediaVest (Planning)

Shriram Insight


TME (Kolkata)


9XM (Music channel by INX Group)
-Orchard Advertising
200 million
Addo BatteriesTriton
Oxygen Communications
50-60 million

Leo Burnett , Euro RSCG

Saatchi & Saatchi

100 million combined
Bengal Shriram (Shriram Properties)
-Bates David Enterprise (Kolkatta)
50 million
Forest Essentials (Body care)
-Equus Red Cell (Delhi)
Milton Housewares
-Triton (Mumbai)
70 million combined
Treo Imported Glassware
NewsX and 9X ( TV channels by INX Group)
500 million
Olay Total Effects (Skin care)
-Saatchi & Saatchi
Rediffusion DY&R
Vyas Gianetti Creative (VGC)
150 million
Shriram Insight
-Response (Kolkata)
VIP Undergarments
Contract Advertising
100 million
Volini (Ranbaxy)
-Saatchi & Saatchi
100 million

Creative & Media

Ajuba Group


Rediffusion DY&R (Chennai)

50-60 million

Asipac (real estate)

Equus Red Cell (Bangalore)200 million combined

Taj‘s F&B (Bangalore)

Whyte & Mackay (UB Group)

Bank of Baroda (Corporate)


Bureau of Energy Efficency (BEE)
-Span Communications250 million

Capital Foods


Equus Red Cell (Mumbai)

150 million combined

Neptune Group (real estate)

Time Out (magazine)

Eldeco Developers

-RK Swamy/BBDO (Delhi)100 million combined

Godfrey Phillips Bravery Awards and Corporate Affairs

Everest Brand Solutions (Delhi)

Enrica (home linen)

-Equus Red Cell (Mumbai)
50 million

Heartland (Disha Direct-Real estate)

-Gang of Designers (GOD)
140-150 million

Safari luggage



Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories