OMD wins Johnson & Johnson media account worth Rs 1 bn and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 12 - 25 July 2007.

Account name


New agency

Reported annual
spends in Rs

Johnson & Johnson

Mediacom, Lodestar Universal


1 billion

Olay Total Effects (Skin care)


Madison Media (Buying)

Starcom MediaVest (Planning)

Shriram Insight


TME (Kolkata)


9XM (Music channel by INX Group)
-Orchard Advertising
200 million
Addo BatteriesTriton
Oxygen Communications
50-60 million

Leo Burnett , Euro RSCG

Saatchi & Saatchi

100 million combined
Bengal Shriram (Shriram Properties)
-Bates David Enterprise (Kolkatta)
50 million
Forest Essentials (Body care)
-Equus Red Cell (Delhi)
Milton Housewares
-Triton (Mumbai)
70 million combined
Treo Imported Glassware
NewsX and 9X ( TV channels by INX Group)
500 million
Olay Total Effects (Skin care)
-Saatchi & Saatchi
Rediffusion DY&R
Vyas Gianetti Creative (VGC)
150 million
Shriram Insight
-Response (Kolkata)
VIP Undergarments
Contract Advertising
100 million
Volini (Ranbaxy)
-Saatchi & Saatchi
100 million

Creative & Media

Ajuba Group


Rediffusion DY&R (Chennai)

50-60 million

Asipac (real estate)

Equus Red Cell (Bangalore)200 million combined

Taj‘s F&B (Bangalore)

Whyte & Mackay (UB Group)

Bank of Baroda (Corporate)


Bureau of Energy Efficency (BEE)
-Span Communications250 million

Capital Foods


Equus Red Cell (Mumbai)

150 million combined

Neptune Group (real estate)

Time Out (magazine)

Eldeco Developers

-RK Swamy/BBDO (Delhi)100 million combined

Godfrey Phillips Bravery Awards and Corporate Affairs

Everest Brand Solutions (Delhi)

Enrica (home linen)

-Equus Red Cell (Mumbai)
50 million

Heartland (Disha Direct-Real estate)

-Gang of Designers (GOD)
140-150 million

Safari luggage



Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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