Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 12 - 25 July 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Johnson & Johnson
|
Mediacom, Lodestar Universal
|
OMD
|
1 billion
|
|
Olay Total Effects (Skin care)
|
-
|
Madison Media (Buying)
|
NA
|
| Starcom MediaVest (Planning) | |||
|
Shriram Insight
|
-
|
TME (Kolkata)
|
NA
|
|
Creative
|
|||
| 9XM (Music channel by INX Group) |
- | Orchard Advertising |
200 million |
| Addo Batteries | Triton |
Oxygen Communications |
50-60 million |
| ANIMAX |
Leo Burnett , Euro RSCG |
Saatchi & Saatchi |
100 million combined |
| AXN | |||
| PIX | |||
| Bengal Shriram (Shriram Properties) |
- | Bates David Enterprise (Kolkatta) |
50 million |
| Forest Essentials (Body care) |
- | Equus Red Cell (Delhi) |
NA |
| Milton Housewares |
- | Triton (Mumbai) | 70 million combined |
| Treo Imported Glassware |
- | ||
| NewsX and 9X ( TV channels by INX Group) |
- | Meridian |
500 million |
| Olay Total Effects (Skin care) |
- | Saatchi & Saatchi |
NA |
| Religare |
Rediffusion DY&R |
Vyas Gianetti Creative (VGC) |
150 million |
| Shriram Insight |
- | Response (Kolkata) |
NA |
| VIP Undergarments |
Lowe |
Contract Advertising |
100 million |
| Volini (Ranbaxy) |
- | Saatchi & Saatchi |
100 million |
|
Creative & Media
|
|||
|
Ajuba Group
|
-
|
Rediffusion DY&R (Chennai)
|
50-60 million
|
|
Asipac (real estate)
|
-
|
Equus Red Cell (Bangalore) | 200 million combined |
|
Taj‘s F&B (Bangalore)
|
|||
|
Whyte & Mackay (UB Group)
|
|||
|
Bank of Baroda (Corporate) |
Euro RSCG |
NA | |
|
Bureau of Energy Efficency (BEE)
|
- | Span Communications | 250 million |
|
Capital Foods
|
-
|
Equus Red Cell (Mumbai)
|
150 million combined
|
|
Neptune Group (real estate)
|
|||
|
Time Out (magazine)
|
|||
|
Eldeco Developers |
- | RK Swamy/BBDO (Delhi) | 100 million combined |
|
Godfrey Phillips Bravery Awards and Corporate Affairs |
Everest Brand Solutions (Delhi) | ||
|
Enrica (home linen) |
- | Equus Red Cell (Mumbai) |
50 million |
|
Heartland (Disha Direct-Real estate) |
- | Gang of Designers (GOD) |
140-150 million |
|
Safari luggage |
- |
Triton |
NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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