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OMD India bags HTC's Rs 400-450 million worth media duties





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 01 September 2011 - 14 September 2011.


















































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Formula 1 Track [Jaypee Sports International]Lodestar UM250-300 million
Gufic Biosciences Ltd [GBSL]  MPG IndiaNA
HTC OMD [Delhi]400-450 million
PolicyBazaar.comLintas Media GroupMaxus India220-250 million
Tourism AustraliaCaratOMD India130-150 million

Creative
BIG RTL [Upcomming Channels] Salt Brand SolutionsNA
CarlsbergOPercept/HSaatchi & SaatchiNA
Daiki Brands Percept/H NA
Formula 1 Track [Jaypee Sports International] Tag 250-300 million
MaxoRediffusion [Bangalore]Mudra [Mumbai] NA
ExoMudra [Bangalore]Mudra [Mumbai] 
Pril TBWA [Mumbai]
MEN & BOYS [Retail] Plan B NA
Moneycontrol.com Contract Advertising200 million
RebirthNetwork AdvertisingSaatchi & Saatchi Health [Mumbai]NA
Evolve Medspa
Birla Kerela Vaidyashala
Siyaram‘sIBD Makani Creatives [Mumbai] NA
J Hampstead

Creative & Media
Ambience Mall  Brand Curry60-70 million
Orient Home Appliance Business Triton Comminications [Delhi]150 million
Information compiled for period 01 Sep 2011 - 14 Sep 2011. by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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