Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 March 2007 - 4 April 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Air Hostess Academy (AHA)
|
Madison Media
|
Brand Curry
|
100 million
|
|
Alpha Gcorp (real estate)
|
Starcom
|
MPG (Delhi)
|
250 million combined
|
|
Voltas
|
|||
|
Hindustan Motors
|
MPG (Chennai)
|
||
| Bacardi Martini | Lodestar Universal | The Media Edge (Delhi) | NA |
| Travelocity | The Media Edge (Mumbai) | 150 million | |
| Videocon (Planning) | NA | ||
|
Creative
|
|||
| Acer Computers | Orchard Advertising | Dentsu Communications (Bangalore) | 200 million |
| Air Hostess Academy (AHA) | IB&W | Brand Curry | 100 million |
| Bindass (Astro Measat) | - | Grey Worldwide | 250 million |
| Cetaphil (Galderma Laboratories) | - | Sudler & Hennessey India | 100 million |
| Stapler (Johnson & Johnson) | - | 80 million | |
| Cleartrip.com | Beehive Communications | Publicis India | 150 million |
| Hanung Toys & Textiles Ltd. | - |
Oxygen Communications (Delhi) | 80 million |
| Parryware | JWT | O&M | 250-300 million |
| The Printers (Mysore) Pvt. Ltd. | Mudra | Mag Communicatins (Bangalore) | 15 million |
| Travelocity | - | Vyas Gianetti Creative (VGC) | 150 million |
|
Creative & Media
|
|||
|
Ambuja Group- Hospitality division
|
-
|
BEI Confluence (Kolkata)
|
NA
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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