MAM

O&M win Tata Sky creative account with an annual spend of Rs 600 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 13 November 2008 - 26 November 2008.














































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Micromax

-

ZenithOptimedia

200 million (combined)
Bharat Hotels-

Creative
Capital Shield (Bajaj Allianz Life Insurance)-PerceptH70 million
Express GroupVyas Gianetti Creative (VGC)Leo Burnett150 million
ICICIdirect.comPickle AdvertisingDentsu Creative Impact (Mumbai)200 million (combined)
ICICI Direct
National Insurance Company (NIC)-Grey (Kolkata)250 million
TATA SkyRediffusion Y&RO&M600-700 million
Wockhardt HospitalsO&M (Bangalore)Grey (Bangalore)200 million

Creative & Media

Delhi Pradesh Congress Committee (DPCC)

-

Crayons (Delhi)

200 million
-JWT (Delhi)

Oceanic Consultants

-
Dentsu Marcom100 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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