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Ogilvy India retains IDBI Group's creative biz worth Rs 650 mn





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 18 August 2011 - 31 August 2011.














































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Arvind‘s stare and fabricsIgnite Mudra [Ahmedabad]150-200 million
Heineken [UB] Mindshare [Bengaluru]NA
MTV India Vizeum India [Mumbai]NA
UTV Stars MotivatorNA

Creative
AETN-18 McCann EricksonNA
Arvind‘s stare and fabrics Ignite Mudra [Ahmedabad]150-200 million
Heineken [UB] Wieden+Kennedy NA
IDBI GroupOgilvy IndiaOgilvy India 650 million
ITC‘s chewing gum JWT [Bengaluru] NA
Krishna ThulasiContract Curry-Nation NA
LenovoSaints & WarriorsOgilvy IndiaNA
MargoScarecrow CommunicationInterface Communications [Mumbai] NA
Megamart Plan B  200 million
Murrugappa‘s Corporate AccountJWT [Chennai]Interface Communications [Chennai]NA
Phoenix MarketcityJWTIgnite Mudra [Mumbai]100 million
Tamilnad Mercantile Bank JWT [Chennai]NA
UTV Stars Rikshaw  

Creative & Media
Costa Cofee India  Brand DavidNA
Information compiled for period 18 August 2011 - 31 August 2011. by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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