MAM

Mudra (South) biggest gainer with Nomarks Rs 135 million account : Period 9 March - 22 March 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 9 - 22 March 2006.



























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

BPL Mobile Cellular Ltd

Carat

Maxus

NA

Evita soap (Godrej Consumer Products)

-

Madsion

50 million

Kappa (Italian sportsfashion brand)

-

MindShare (Bangalore)

50 - 60 million combined
Bossini

Luxottica

Capital

Carat Media

40 million

3G

Maxus

50 million

Tulip Technology

Adfactors

80 million
Escorts Tractors-100 million
M P Jewellers
Mindshare (Kolkata)
The Media Edge (Kolkata)
NA

Creative

BPL Mobile Cellular Ltd

TBWAIndia

O&M

NA

Eclairs brand (Nutrine)

G3 Communication

Mudra (South)

30 million

Evita soap (Godrej Consumer Products)

-

Orchard Advertising (Mumbai)

5 crore

IIJT (Indian Institute of Job-oriented Training)

-
Lowe (Kolkata)50 million

Kappa (Italian sportsfashion brand)

-
McCann-Erickson (Bangalore) 50 - 60 million combined

Bossini

-

Nomarks (Ozone Ayurvedic)

-

Mudra (Delhi)
135 million

Realtech Group

-
Grasshoppers20 million

Schwarzkopf hair colour (Henkel)

Mudra
RK Swamy/BBDONA

Creative & Media

Hyatt Regency

Focus Communications

Law & Kenneth (Mumbai)

30 million

JCB India

-

TBWAIndia (Chennai)

40 million

Padmini fans (Sujana Group)

-

Associated Advertising (Hyderabad)

25 million

Satyam Computer Services (part of the business)

-

Mindset EYW (Hyderabad)

50 - 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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