Mudra Max wins Rs 1 bn L&T media account and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 07 July 2011 - 20 July 2011.

Account name


New agency

Reported annual
spends in Rs
Al Jazeera news networkAidem VentureNA
Association of Mutual Funds in IndiaOMD300 million
Corelle [Glass Dinnerware]
IDBI GroupMaxus IndiaMaxus IndiaNA
Luminarc MindshareNA
Larsen & Toubro Mudra Max1 billion
Nestle India‘s centenary campaign ZenithOptimedia

400-450 million

3M Lowe LintasNA
Balaji‘s Institute of Creative Excellence Quadrant CommunicationsNA
Elitecore Ignite Mudra80-100 million
Growel‘s 101 Mall [Mumbai]Everything Goes Communications!NA
LIC‘s South central zone Surya AdsystemsNA
Luminarc Idiom Communication 
Nestle India‘s centenary campaign Mudra400-450 million
New Generation Media Corp OMD [Chennai] 150-180 million
Polaris Future Uday 70-80 million
Taco Bell [Yum! Restaurants]JWTOgilvy [Delhi]NA
The HinduLowe LintasLowe LintasNA
Ogilvy India [Chennai & Bengaluru]
TVS Srichakra Rediffusion Y&R [Chenna]NA
Wella [Hair cosmetics]AMO CommunicationsGrey WorldwideNA

Creative & Media
Ascendas TBWA [Bangaluru]NA
Core Projects & Technologies Scarecrow CommunicationsNA
Ingersoll Rand Dentsu Communications
Tirupati Oil [NK Proteins Ltd.]One Advertising [Ahmedabad]
Ignite MudraNA
Information compiled for period 07 July 2011- 20 July 2011 by Spatial Access Media Solutions, India‘s first Media Audit & Advisory.
For information or clarifications email :,

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