MRM Worldwide and Karishma Initiative [LMG] win Etisalat Telecom creative and media account respectively worth Rs 4 billion. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 October 2009 - 14 October 2009.

Account name


New agency

Reported annual
spends in Rs
Amrit Fresh Milk [Amrit Group of Companies]LMG [Kolkata]100 million
Congress party‘s Maharashtra state assembly election campaignK&V Media40 million
Etisalat TelecomKarishma Initiative [LMG]4 billion
Luxor Writing InstrumentsVizeum150 million
Media Content and Communications Services [MCCS]Mindshare [Delhi]NA
Royal Sundaram General InsuranceLMG [Chennai]100 million
Srei Infrastructure Finance Ltd.MediaLMG [Kolkata]NA

Amrit Fresh Milk [Amrit Group of Companies]Lowe Lintas100 million
Dhanalakshmi BankO&M150 million
WestsidePublicis Ambience100 million
Eko India Financial ServicesSaatchi & Saatchi [Mumbai]NA
Etisalat TelecomMRM Worldwide [McCann Worldgroup]4 billion
Fox History & EntertainmentTBWA [Delhi]Taproot250-300 million
National Geographic Channel
Jai Prakash Ind‘s sports complexD&H BlurbNA
Planet Sports
Moods condomsRK Swamy BBDO35-40 million
Religare EnterprisesO&M [Mumbai]300 million
Saheli [oral contraceptive pill]Publicis Ambience20-25 million
Srei Infrastructure Finance Ltd.Lowe Lintas100-150 million
Toyota SUV-MUV business [Innova, Land Cruiser, Prado]Dentsu CommunicationsPercept/H250 million
TVS Motors‘ new brands portfolioBBH India250-300 million
Vaseline IndiaLowe LintasBBH IndiaNA

Creative & Media

Fruit of the Loom [apparel]
Percept/H [Pune]NA

Incredible India‘s International Campaign - APAC
Span CommunicationsNA
Information compiled for period 1 Oct 2009 - 14 Oct 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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