MEC India walked away with Dixcy Scott's Rs 500 mn media business.

Account
Mar 28 /

MEC India walked away with Dixcy Scott's Rs 500 mn media business.

Posted on 28 March 2013

Indiantelevision.com and Spatial Access Private Limited‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Private Limited (SAPL) is India‘s first media audit firm and hence, has a keen eye on all movements in the space.‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 14 March 2013 - 27 March 2013

Account name
Incumbent
New agency
Reported annual 
spends in Rs
Media
Dixcy Scott Madison MEC [Banglore] 500 million
McCain Foods India ZenithOptimedia Madison Media NA
Wonder Cement Crayons Advertising Havas Media 250-300 million
Creative
Anandabazar Patrika Inner Circle Advertising India
 Rediffusion-Y&R [Kolkata] NA
Exo [Jyothy Laboratories] DDB Mudra Orchard Advertising [Mumbai] NA
Maxo [Jyothy Laboratories]
General Insurance Council   Bates CHI & Partners [New Delhi] NA
Liberty Shoes   D&H Blurb Communications NA
Urban Country   abm communication NA

Newsletter Subscription