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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 11 - 24 January 2007. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Baderwals Infraprojects ( Real Estate)
|
-
|
Latitude 23
|
180-200 million
|
|
Skoda Auto (Octavia, Laura & Superb)
|
-
|
Motivator
|
150 million
|
|
Univercell (Mobile Retailer)
|
-
|
Starcom (Chennai)
|
30 million
|
|
Vatika Group
|
Dentsu Marcom
|
Zenith Optimedia (Delhi)
|
180 million
|
|
Creative
|
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| Baderwals Infraprojects (Real Estate) | - | Carat Media | 180-200 million |
| BMA Stainless (BMA Group) | - | Law & Kennth (Kolkata) | 30 million combined |
| BMA Wealth Creators (BMA Group) | |||
| Bodyline | - | Triton (Ahmedabad) | 50 million |
| Hi Style (Fashion Store) | - | Be Positive 24 (Chennai) | NA |
| Koblerr (Footwear Store) | |||
| Jet Airways | Network Advertising |
M&C Saatchi |
500 million |
| Maxima Watches | Everest Brand Solutions | Mudra Communication (Delhi) | 50 million |
| Monsanto India (Biotechnology) | - | JWT |
NA |
| Paymate India (Mobile commerce) | - | Lowe | 30-40 million |
| Ramani group (Top ‘n Town ice cream, bakery & education) | - | Brand Curry | 15 million |
| Tata Indicom (Eastern Circle) | Response (Kolkata) |
Inner Circle (Kolkata) |
10 million |
| Binayak Group | - | NA | |
| Diamond City South | |||
| Orbit Group | |||
| Sangbad Pratidin |
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| Vatika Group |
Dentsu Marcom |
Saatchi & Saatchi (Delhi) |
180 million |
| X-Pert ( Dish washing bar) |
- |
Triton (Delhi) |
60 million |
|
Creative & Media
|
|||
|
Clinic Dermatech (Skin care solutions)
|
-
|
Noshe Oceanic (Delhi)
|
20 million
|
|
Indian (Airline)
|
RK Swamy/BBDO,
Adfactors Advertising, Bates Enterprise & Mode Enterprise |
Everest Brand Solutions, Rediffusion DY&R, RK Swamy/BBDO & Interpublicity (Empanelled) |
200 million |
|
Mayur Plywood
|
-
|
Prachar Advertising
|
60 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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