M&C Saatchi bags creative duties for Jet Airways worth Rs 500 mn and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 11 - 24 January 2007.

Account name


New agency

Reported annual
spends in Rs

Baderwals Infraprojects ( Real Estate)


Latitude 23

180-200 million

Skoda Auto (Octavia, Laura & Superb)



150 million

Univercell (Mobile Retailer)


Starcom (Chennai)

30 million

Vatika Group

Dentsu Marcom

Zenith Optimedia (Delhi)

180 million

Baderwals Infraprojects (Real Estate)-Carat Media180-200 million
BMA Stainless (BMA Group)-Law & Kennth (Kolkata)30 million combined
BMA Wealth Creators (BMA Group)
Bodyline-Triton (Ahmedabad)50 million
Hi Style (Fashion Store)-Be Positive 24 (Chennai)NA
Koblerr (Footwear Store)
Jet AirwaysNetwork Advertising
M&C Saatchi
500 million
Maxima WatchesEverest Brand SolutionsMudra Communication (Delhi)50 million
Monsanto India (Biotechnology)-JWT
Paymate India (Mobile commerce)-Lowe30-40 million
Ramani group (Top ‘n Town ice cream, bakery & education)-Brand Curry15 million
Tata Indicom (Eastern Circle)Response (Kolkata)
Inner Circle (Kolkata)
10 million
Binayak Group-NA
Diamond City South
Orbit Group
Sangbad Pratidin
Vatika Group
Dentsu Marcom
Saatchi & Saatchi (Delhi)
180 million
X-Pert ( Dish washing bar)
Triton (Delhi)
60 million

Creative & Media

Clinic Dermatech (Skin care solutions)


Noshe Oceanic (Delhi)

20 million

Indian (Airline)

RK Swamy/BBDO,
Adfactors Advertising,
Bates Enterprise & Mode Enterprise
Everest Brand Solutions,
Rediffusion DY&R,
RK Swamy/BBDO & Interpublicity (Empanelled)
200 million

Mayur Plywood


Prachar Advertising

60 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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