Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 28 June 2007 - 11 July 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Calcium Sandoz (Novartis)
|
Grey Worldwide
|
Saatchi & Saatchi
MPG
|
80 -100 million
|
|
Ezeego1.com (Novartis)
|
Law & Kenneth
|
100-120 million
|
|
|
Fun Cinemas
|
Everest Brand Solutions
|
Marching Ants
|
40-50 million
|
|
K Raheja Universal
|
-
|
Media Direction
|
NA
|
| Maruti Grand Vitara Escudo | Contract Advertising | Hakuhodo Percept | NA |
| Punjab National Bank (PNB) | - | Garuda Advertising (Delhi) | NA |
| Suguna Poultry Group | - | Media Direction | 100 million |
| Vigneshwara Developers | - | Latitute23 (Delhi) | 50 million |
|
Creative
|
|||
| Apollo Health Insurance (project) | - | Mudra Communications (Delhi) | NA |
| Bharti DTH | - | JWT | 800 million |
| Dabur Vatika products | Mudra , Contract | Contract Advertising | 200 million |
| Dell | Euro RSCG (Bangalore) | Euro RSCG (Bangalore) | NA |
| Jeyyam Del (Asian Health & Nutri Foods) | - | Mudra Communications (Chennai) | NA |
| K Raheja Universal | iContract | RK Swamy/BBDO | NA |
| Times Rewards (Times Response) | |||
| Luminous Power Technologies | - | Dentsu Communications (Delhi) | 60-80 million |
| Parle Agro | Grey Worldwide | CreativeLand Asia | 300 million |
| Suguna Poultry Group | - | RK Swamy/BBDO | 100 million |
|
Creative & Media
|
|||
|
Guruji.com
|
-
|
Euro RSCG
|
50-100 million
|
|
Incredible India (Ministry of Tourism)
|
-
|
Span Communications | 30 million |
| Ashok Creatives | |||
|
Life Insurance Corporation (LIC)
|
JWT, Mudra, FCB Ulka, Everest Brand Solutions
|
RK Swamy BBDO, Mudra, FCB Ulka (Empanelled)
|
1 billion
|
|
Sona Koyo (Sona Group)
|
-
|
Equus Red Cell | 15 million |
|
Star Health and Allied Insurance |
Brand Portrait
|
Network Advertising | 40-50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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