Life Insurance Corporation (LIC) awards creative & media account and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 28 June 2007 - 11 July 2007.

Account name


New agency

Reported annual
spends in Rs

Calcium Sandoz (Novartis)

Grey Worldwide

Saatchi & Saatchi


80 -100 million (Novartis)

Law & Kenneth

100-120 million

Fun Cinemas

Everest Brand Solutions

Marching Ants

40-50 million

K Raheja Universal


Media Direction

Maruti Grand Vitara EscudoContract AdvertisingHakuhodo PerceptNA
Punjab National Bank (PNB)-Garuda Advertising (Delhi)NA
Suguna Poultry Group-Media Direction100 million
Vigneshwara Developers-Latitute23 (Delhi)50 million

Apollo Health Insurance (project)-Mudra Communications (Delhi)NA
Bharti DTH-JWT800 million
Dabur Vatika productsMudra , ContractContract Advertising200 million
DellEuro RSCG (Bangalore)Euro RSCG (Bangalore)NA
Jeyyam Del (Asian Health & Nutri Foods)-Mudra Communications (Chennai)NA
K Raheja UniversaliContractRK Swamy/BBDONA
Times Rewards (Times Response)
Luminous Power Technologies-Dentsu Communications (Delhi)60-80 million
Parle AgroGrey WorldwideCreativeLand Asia300 million
Suguna Poultry Group-RK Swamy/BBDO100 million

Creative & Media



50-100 million

Incredible India (Ministry of Tourism)

Span Communications30 million
Ashok Creatives

Life Insurance Corporation (LIC)

JWT, Mudra, FCB Ulka, Everest Brand Solutions

RK Swamy BBDO, Mudra, FCB Ulka (Empanelled)

1 billion

Sona Koyo (Sona Group)

Equus Red Cell15 million

Star Health and Allied Insurance

Brand Portrait
Network Advertising40-50 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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