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Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 28 December 2006 - 10 January 2007. |
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Godfrey Philips India
|
The Media Edge
|
Media Direction
|
100 million
|
|
ING Vysya Life Insurance
|
MediaCom
|
Starcom (Bengaluru)
|
200 million
|
|
Jindal Industries
|
-
|
Media Direction
|
50 million
|
| MUV Rhino (International Cars and Motors Ltd) | - | OMS (Delhi) | 80-100 million |
| Navneet Publications | - | OMS | 20-30 million |
|
Union Bank of India
|
-
|
Motivator
|
250 million
|
|
Creative
|
|||
| Divya Bhaskar | Triton |
Euro RSCG | NA |
| Elf Lubricants | Ambience Publicis |
Saints and Warriors | 180 million combined |
| Zee’s WWIL (Wire and Wireless India Ltd) | - | ||
| Amul Innerwear | - | ||
| Navneet Publications | - | 20-30 million | |
| Heritage Realty Group | Bates Enterprise |
RK Swamy/BBDO (Kolkata) | 15 million |
| MUV Rhino (International Cars and Motors Ltd) | - |
Interact Vision (Delhi) |
80-100 million |
| Tata Indicom cellular | McCann Erickson | FCB Ulka | 800 million |
| The Loot (retail chain) | The Tree |
Makani Creatives (Mumbai) | NA |
| Volvo car business | - | Euro RSCG | NA |
|
Creative & Media
|
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|
National Jute Board (Ministry of Textiles)
|
-
|
Lowe (Kolkata)
|
120-140 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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