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Dentsu Marcom wins Aircel creative account with an annual spend of Rs 500 mn.





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 17 April 2008 - 30 April 2008.

















































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

IOCL

TME

Madison

NA
Lodestar Universal (empanelled)

HPCL

Mindshare

Mindshare

400 million
Mudra Max
ZenithOptimedia (empanelled)

Creative
AircelPublicis IndiaDentsu Marcom500 million
HPCLJWTJWT400 million
MudraMudra
O&MLeo Burnett (empanelled)
ING Vysya BankRediffusion DY&RJWT (Bangalore)200 million
IOCLRediffusion DY&RRediffusion DY&RNA
Grey Worldwide
Draft FCB Ulka
Grey Worldwide
McCann Erickson (empanelled)

Creative & Media

Nitco Tiles

Prem Associates

Triton Communications

50 million
Carat

Titan Gold Plus (Jewellery retail)

-

TBWA (Bangalore)

NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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