Capital Advertising gains the most with Rs 400 million Ultra Motors account : Period 1 June - 14 June and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 June - 14 June 2006.

Account name


New agency

Reported annual
spends in Rs

Channel 7




Kolkata West International City


Advertising Bureau and Consultancy (Kolkata)

30 million

Jyothy Laboratories (Buying)

Situations (Mumbai)

Carat Media (Mumbai)

450 million
Jyothy Laboratories (Planing)OMS (Mumbai)OMS (Mumbai)
Sara Lee Household & Body CareMedia Direction
Media DirectionNA
Haier TelecomDentsu MarcomInter Network Kommunications250 million

Asipac Group
-Bates Enterprise
30 million
Bajaj Pulsar
Leo BurnettO&MNA
Bharti AXA Life Insurance Company-Contract Advertising150 million
Chandrani Pearls (retail)Mega-Mind (Kolkata)Grey Worldwide (Kolkata)20 - 30 million
Channel 7-Brand DavidNA
Haier TelecomDentsu MarcomIB&W250 million
J K Helene Curtis (personal grooming)-By Design (Mumbai)

200 million combined

BreadTalk (Asia’s No. 1 bakery brand)-

Avalon Aviation Academy (an Aptech venture)


RichFeel Hair and Scalp Clinics

Sleek Kitchenworld

K Raheja Corp

Benzer Group’s Benzer World and Center One Mall-
Sanjeev Kapoor’s Khana Khazana-
Mediascope Publicitas-
Hallmark Cards-
Kajaria CeramicsTriton (Delhi)Crayons Advertising (Delhi)70 million
Marie Claire-Law & Kenneth (Delhi)
20 million
Radio One (earlier known as GO 92.5 FM)-Brand David 60 million
Off The Shelf (Furniture chain)Leo Burnett40 - 50 million
Ultra Motors-
Capital Advertising400 million

Creative & Media

Daawat Basmati Rice

Brand Curry

Publicis India

70 million combined

Guardian Lifecare (retail pharmacy)

Equus Red Cell

Mother‘s Recipe

Bates Enterprise

Triton (Mumbai)

50 - 60 million

In-Orbit Mall
Neelkamal PlasticsBates EnterpriseTriton (Mumbai)50 - 70 million
Parsvnath Developers (Metro Mall & Muradabad Project)-
Ushak Kaal (Delhi)150 million
Sugandh Tea -
50 million combined
Tata Motors’ channel partner-
Royal ChallengeMcCann-EricksonSSC&B Lintas (Bangalore)150 million combined
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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