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Business worth Rs 1.5 bn changes hands : Period 23 February - 3 March 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 23 February - 8 March 2006.













































































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Keo Karpin hair oil

The Media Edge

Mindshare (Kolkata)

40 million

Nihar Hair Oil (Marico)

-

Madison

100 million

Richfeel Trichology

-

JK Advertising (Mumbai)

30 million

Tally Solutions Ltd

Vibrant Media

Interactions (Bangalore)

200 million

Tata Sky Ltd

-

Maxus

500 million

Yahoo! India

-

The Media Edge (conventional)

NA

Neo@Ogilvy (digital)

Clear Channel (outdoor)

Creative

AOL (American Online)

-

Saatchi & Saatchi (Bangalore)

NA

Casio Digital Watches

-

Fortune

NA

Chevrolet Aveo (General Motors)

-

McCann-Erickson

NA

Aveo U-VA (General Motors)

-

Optra SRV (General Motors)

-

Godrej No.1 lavender soap & Godrej No.1 talc

-

Mudra

180 million

Ion Exchange

-

Vermillion Communication (Delhi)

100 million

Home Store India Ltd (Sabka Bazar, Store 99 & THS)

-

Solo Filex Systems

-

Radisson MBD

-

Kenstar Television

-

Saatchi & Saatchi (Mumbai)

NA

Reliance Polyesters and Polymer

-

Logan cars (Mahindra Renault)

-

Saatchi & Saatchi (Mumbai)

100 million

Magppie India (home accessories)

-

SSC&B Lintas

NA

Manjal soaps (Marico)

-

Bates Enterprise

NA

Monster.com

McCann-Erickson (Delhi)

JWT (Delhi)

100 million

Multi Commodity Exchange (MCX)

-

Concept Communication (Mumbai)

NA

Nihar Hair Oil (Marico)

-

Ambience Publicis

100 million

Richfeel Trichology

-

Strings Advertising (Mumbai)

30 million

Smash innerwears (Royal Classic Group)

-

be positive 24 (Chennai)

NA

Watanamal Group

-

TBWAIndia (Chennai)

NA

Creative & Media

Archidply

-

Grey Worldwide (Bangalore)

10 million

Gold Mall (Real Value Promoters)

-

TBWAIndia (Chennai)

NA

Laxmi Opticals

Ushak Kaal

Noshe Oceanic (Delhi)

50 million

Metaljunction.com

-

Rediffusion DY&R (Kolkata)

10 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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