Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 4 - 17 May 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Adidas and Reebok
|
-
|
Carat
|
NA
|
|
Creative
|
|||
|
ABP Bengali magazines
|
Bates
|
Response (Kolkata)
|
NA
|
|
Bank of India
|
Madison Creative, Mudra,
Interpublicity & Imageads |
O&M, Rediffusion DY&R Financial Solutions,
Madison Creative, Mudra, Interpublicity & Imageads (empanelled) |
250 million
|
|
Bhaskar FM
|
-
|
Euro RSCG (Delhi)
|
NA
|
|
Clipsal (Schneider Electric)
|
Euro RSCG
|
O&M
|
80 - 90 million
|
|
Iodex
|
Bates Enterprise (Delhi)
|
JWT (Delhi)
|
50 - 80 million
|
|
Linc Pens
|
Mileage
|
Rediffusion DY&R (Kolkata)
|
50 million
|
|
Lux Hosiery
|
-
|
Brand David | 100 million |
|
Poshak, Info Hues, Glass Palace, Lords Interiors, Spazio, Chimney Height Resorts, Attractions & Business Promotion Council
|
-
|
Noshe Oceanic (Delhi) | 10 million |
|
Signoraa (ethnic wear store) & Ska (fashion label)
|
-
|
positive 24 | NA |
|
Creative & Media
|
|||
|
MindTree Consulting
|
-
|
Euro RSCG (Bangalore)
|
70 million
|
|
Paradeep Phosphates Limited
|
RK Swamy/BBDO (Kolkata)
|
RK Swamy/BBDO (Kolkata)
|
20 - 30 million
|
|
The New Indian Express Group
|
Fidelis
|
Mudra South
|
40 - 50 million
|
|
Union Bank of India
|
- | Mudra, SSC&B Lintas, Fortune, Image Ads & Pressman (empanelled) |
250 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: [email protected], www.spatialaccess.com |
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