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A Advertising (Delhi) wins Incredible India global campaign (Ministry of Tourism) creative duties worth Rs. 800 mn





Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 25 January- 7 February 2007.














































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs

Media

DLF (Real Estate)

-

Percept Media

250 million

Himalaya Healthcare

Maxus

Starcom (Bangalore)

180-210 million

Mathrubhumi‘s FM Venture

-

Media Direction

30-50 million

The Muthoot Group (FM Venture)

-

TME

10 million

Creative

Artemis Health Sciences (PTL Enterprises)

-

AB&M (Delhi)

35 million

Aquawhite (Oral Care)

-

Madison Creative (Delhi)

NA

Chevy Spark (General Motors)

-

Leo Burnett

250 million

Crazy Noodles (Mark-Pi)

-

Mindspace

10-15 million

DLF (Real Estate)

Percept H

Percept H

250 million


FCB Ulka


Capital Advertising


Lintas Personal

DNA (Daily News & Analysis)

Rediffusion DY & R

Contract (Mumbai)

120 million

Global Automobiles Pvt Ltd

-

Bates (Kolkata)

NA

Incredible India global campaign (Ministry of Tourism)

Ashok Creatives

A Advertising (Delhi)

800 million

Mathrubhumi‘s FM Venture

-

R K Swamy/BBDO

30-50 million

Mint Business Newspaper ( HT Media)

-

O&M (Delhi)

180-200 million

Sapat Parviar (Chai Time, Parivar Family Blend & Shayadri)

Saints & Warriors

Quadarant

70-100 million

The Economic Times Leader‘s Challenge Tour ( Golf tournament)

-

Inner Circle (Kolkata)

NA

The Muthoot Group (FM Venture)

-

Rediffusion DY & R (Chennai)

10 million

Creative & Media

Anzera Properties (Real Estate)

-

MAA Bozell

20 million (combined)

Ortho Care (Health Care)

-

Bed and Breakfast campaign (Ministry of Tourism)

-

Span Communication

15 million

Fresh@ (Heritage Foods India)

-

MAA Bozell

NA

MAS Holdings (Lingerie retail)


-

Bates Enterprise (Bangalore)

40-50 million

The Coconut Development Board (Ministry of Agriculture)

MAA Bozell,
Madras Advertising & FCB Ulka

MAA Bozell,
Magnum
Stark Communications,
Madras Advertising &
Jelitta Publicity (Empanelled)

50 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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