7 Sept - 20 Sept 2006: Rs 1.4 billion business finds takers and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 7 - 20 September 2006.

Account name


New agency

Reported annual
spends in Rs
Amrutanjan LimitedOMS (Chennai)5-6 crore
CitibankThe Media EdgeMediaedge:cia (MEC)NA
Glen India kitchen appliancesAshutosh Legend Multimedia (Mumbai)3 crore
Nick (kids channel)OMS 6 crore
Nutralite Premium Table Margarine (Zydus Cadila)Starcom7-8 crore
Reebok MaxusCarat15-20 crore
Dell International Services (recruitment ads)RK Swamy/BBDO (Bangalore)5-6 crore
GMR-DIAL (Delhi International Airport Pvt Ltd)Leo Burnett (Delhi)NA
Hero Honda CBZPercept H JWT (Delhi)NA
Nutralite Premium Table Margarine (Zydus Cadila)Mudra (Ahmedabad)7-8 crore
Real Activ and Coolers (Dabur Foods)Law & Kenneth 10 crore combined
Real Juice (Dabur Foods)Lowe
Rupa innerwear brandsJWT (Kolkata)NA
Rediffusion DY&R (Kolkata)
Creative & Media
Convergys IndiaLowe (Delhi)Dentsu Q-Pro (Delhi)4-5 crore
Genesis Colors upcoming fashion brandBates Enterprise 4 crore
Graveira and Real Viera (Grasim Industries)Triton (Delhi) 15 crore combined
Indraprastha Gas Ltd
Bronco automotive batteries (Eastman Industries)
Sunstar Exhibitions
Rural Electrification Corporation 
HotSpots telecom retail chainNoshe Oceanic NA
ITC Fortune Park HotelsCrayons Advertising (Delhi) 1 crore
SRGP Corporation (real estate)TritonNA
Maples institute (aviation and hospitality) 2 crore
KLJ ConstructionsNA
Parag MilkAshutosh Legend Multimedia (Mumbai)NA
TCI (Transport Corporation of India)Everest Brand SolutionsContract Advertising (Delhi) 5 crore
Collage real estate (Somdatt Builders)5 crore
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories