7 Sept - 20 Sept 2006: Rs 1.4 billion business finds takers and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 7 - 20 September 2006.

Account name


New agency

Reported annual
spends in Rs
Amrutanjan LimitedOMS (Chennai)5-6 crore
CitibankThe Media EdgeMediaedge:cia (MEC)NA
Glen India kitchen appliancesAshutosh Legend Multimedia (Mumbai)3 crore
Nick (kids channel)OMS 6 crore
Nutralite Premium Table Margarine (Zydus Cadila)Starcom7-8 crore
Reebok MaxusCarat15-20 crore
Dell International Services (recruitment ads)RK Swamy/BBDO (Bangalore)5-6 crore
GMR-DIAL (Delhi International Airport Pvt Ltd)Leo Burnett (Delhi)NA
Hero Honda CBZPercept H JWT (Delhi)NA
Nutralite Premium Table Margarine (Zydus Cadila)Mudra (Ahmedabad)7-8 crore
Real Activ and Coolers (Dabur Foods)Law & Kenneth 10 crore combined
Real Juice (Dabur Foods)Lowe
Rupa innerwear brandsJWT (Kolkata)NA
Rediffusion DY&R (Kolkata)
Creative & Media
Convergys IndiaLowe (Delhi)Dentsu Q-Pro (Delhi)4-5 crore
Genesis Colors upcoming fashion brandBates Enterprise 4 crore
Graveira and Real Viera (Grasim Industries)Triton (Delhi) 15 crore combined
Indraprastha Gas Ltd
Bronco automotive batteries (Eastman Industries)
Sunstar Exhibitions
Rural Electrification Corporation 
HotSpots telecom retail chainNoshe Oceanic NA
ITC Fortune Park HotelsCrayons Advertising (Delhi) 1 crore
SRGP Corporation (real estate)TritonNA
Maples institute (aviation and hospitality) 2 crore
KLJ ConstructionsNA
Parag MilkAshutosh Legend Multimedia (Mumbai)NA
TCI (Transport Corporation of India)Everest Brand SolutionsContract Advertising (Delhi) 5 crore
Collage real estate (Somdatt Builders)5 crore
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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