MAM

2 Nov - 15 Nov 2006: Ashok Creatives win Incredible India domestic campaign worth Rs 450 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 2 - 15 November 2006.












































































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Alchemist Ltd.

Madison Media

Carat Media Services

150 million

Bharti AXA Life Insurance

-

Madison Media

200 million

Electrolux

OMS

Carat Media Services

180 million

Essar Retail Telecom

-

Starcom

250 million
Leela Palaces & Resorts
MindShare
Zenith Optimedia
60 million
Oberoi Group of hotels
Mediacom
Zenith Optimedia

80 million
combined

Aviva Life Insurance
Lodestar
AOL
-
Ravissant luxury brand
-OMS
NA
Smirnoff (Diageo)
Carat Media ServicesLodestar Universal
150 million combined
Johnnie Walker (Diageo)Mediaedge:cia
UltraTech
Starcom
Lodestar Universal
400 million

Creative
Antiquity Cassettes & CDs (United Spirits)Ambience Publicis
SSC&B Lintas (Bangalore)40-60 million
Bangalore Bias-Meridian (Bangalore)
30-40 million
ElectroluxMudra
Percept H180 million
Foster?s Beer (SAB Miller India )-O&M (Bangalore)50-60 million
Health & Glow homoeopathy clinic-Mudra (Kolkata)150-200 million
Hitachi Home and Life SolutionsEverest Brand Solutions
Bates Enterprise (Delhi)70 million
Incredible India domestic campaign -
Ashok Creatives
450 million
Leela Palaces & ResortsO&MSaatchi & Saatchi60 million
SOTC (Travel division of Kuoni India)-Network Advertising
200 million
UltraTechLeo Burnett
Interface400 million
Zapak.com (Reliance Entertainment)-Marching Ants (Mumbai)50 million

Creative & Media

Lakhani Vardaan Group

-

Span Communications (Delhi)

100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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