2 Nov - 15 Nov 2006: Ashok Creatives win Incredible India domestic campaign worth Rs 450 million. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 2 - 15 November 2006.

Account name


New agency

Reported annual
spends in Rs

Alchemist Ltd.

Madison Media

Carat Media Services

150 million

Bharti AXA Life Insurance


Madison Media

200 million



Carat Media Services

180 million

Essar Retail Telecom



250 million
Leela Palaces & Resorts
Zenith Optimedia
60 million
Oberoi Group of hotels
Zenith Optimedia

80 million

Aviva Life Insurance
Ravissant luxury brand
Smirnoff (Diageo)
Carat Media ServicesLodestar Universal
150 million combined
Johnnie Walker (Diageo)Mediaedge:cia
Lodestar Universal
400 million

Antiquity Cassettes & CDs (United Spirits)Ambience Publicis
SSC&B Lintas (Bangalore)40-60 million
Bangalore Bias-Meridian (Bangalore)
30-40 million
Percept H180 million
Foster?s Beer (SAB Miller India )-O&M (Bangalore)50-60 million
Health & Glow homoeopathy clinic-Mudra (Kolkata)150-200 million
Hitachi Home and Life SolutionsEverest Brand Solutions
Bates Enterprise (Delhi)70 million
Incredible India domestic campaign -
Ashok Creatives
450 million
Leela Palaces & ResortsO&MSaatchi & Saatchi60 million
SOTC (Travel division of Kuoni India)-Network Advertising
200 million
UltraTechLeo Burnett
Interface400 million (Reliance Entertainment)-Marching Ants (Mumbai)50 million

Creative & Media

Lakhani Vardaan Group


Span Communications (Delhi)

100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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