2 Nov - 15 Nov 2006: Ashok Creatives win Incredible India domestic campaign worth Rs 450 million. and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 2 - 15 November 2006.

Account name


New agency

Reported annual
spends in Rs

Alchemist Ltd.

Madison Media

Carat Media Services

150 million

Bharti AXA Life Insurance


Madison Media

200 million



Carat Media Services

180 million

Essar Retail Telecom



250 million
Leela Palaces & Resorts
Zenith Optimedia
60 million
Oberoi Group of hotels
Zenith Optimedia

80 million

Aviva Life Insurance
Ravissant luxury brand
Smirnoff (Diageo)
Carat Media ServicesLodestar Universal
150 million combined
Johnnie Walker (Diageo)Mediaedge:cia
Lodestar Universal
400 million

Antiquity Cassettes & CDs (United Spirits)Ambience Publicis
SSC&B Lintas (Bangalore)40-60 million
Bangalore Bias-Meridian (Bangalore)
30-40 million
Percept H180 million
Foster’s Beer (SAB Miller India )-O&M (Bangalore)50-60 million
Health & Glow homoeopathy clinic-Mudra (Kolkata)150-200 million
Hitachi Home and Life SolutionsEverest Brand Solutions
Bates Enterprise (Delhi)70 million
Incredible India domestic campaign -
Ashok Creatives
450 million
Leela Palaces & ResortsO&MSaatchi & Saatchi60 million
SOTC (Travel division of Kuoni India)-Network Advertising
200 million
UltraTechLeo Burnett
Interface400 million (Reliance Entertainment)-Marching Ants (Mumbai)50 million

Creative & Media

Lakhani Vardaan Group


Span Communications (Delhi)

100 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories