16 - 29 Nov 2006: Dabur India (Consumer Care Division) awards media duties worth Rs 1.5 billion to Maxus (Consolidation). and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 16 - 29 November 2006.

Account name


New agency

Reported annual
spends in Rs

Dabur India (Consumer Care Division)


Maxus (Consolidation)

1.5 billion

Euro Batteries
Prachar Advertising

60 million

Salasar Mega Stores
30 million
Incredible India domestic campaign-
Span Communications
450 million
Ashok Creatives
Linc Pens
The Media Edge (Kolkata)50 million
Panasonic Office Automation Systems-OMS (Ahmedabad)50 million

Skyline Constructions and Housing

CMM Advertising
Media Direction
70 million

Ansal API (Real Estate)Grey Worldwide
BEI Confluence180 million
Bengalooru Habba 2006-Asymmetric Advertising
Eurofly (leisure airline)-BEI Confluence70-80 million
Crocodile Products Pvt LtdIB&W
Grey Worldwide (Chennai)30 million
Jagran Prakashan‘s compact daily-M&C Saatchi40-50 million
Jawaharlal Nehru National Urban Renewal Mission (JNNURM)-Lowe (Delhi)200 million
Wigan & Leigh CollegeCrayons Advertising
60-80 million
Jindal Industries-Contract Advertising (Delhi)30-50 million
JivanJor (Jubilant Organosys)-Contract Advertising (Delhi)
80-100 million
Ozone AyurvedicsMudra
Latitude23 (Delhi)23 million
Mark Pi’s Crazy NoodlesDavid
World Health Organisation‘s new project-FCB Ulka (Delhi)NA

Creative & Media

Andaman and Nicobar Tourism


JWT, O&M, MAA Bozell,
RK Swamy/BBDO & Span Communications (Empanelled)

60-70 million

Neva thermal wear

Vishaka Communications (Delhi)
40 million
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email:,

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