MAM

Why the NBA joined the respondents battling Kantar in the courts

MUMBAI: When Kantar Market Research Services, a shareholder of TAM media research, decided to go to court to legally oppose one of the guidelines that had been recently approved by the cabinet committee on economic affairs, it raised some eyebrows though the move was not unexpected. And even though Kantar was not given a stay  on the legality of the cross holding  legislation that it has been seeking, what came as a surprise on day two of the hearing was when the News Broadcasters Association (NBA) was made a party to the case.

 

What made the biggest news broadcasting representative body in the country decide to intervene in the case and be subsequently made a part of it? Contrary to what many may believe, the NBA is not against Kantar but rather it is in favour of the guidelines. “We went as interveners to show our support to the approved guidelines and the court decided that we should be a part of it,” says a senior official from the NBA.

 

The news organisation has always been vocal on the alleged  irregularities and kinks in TAM’s rating system. “We had decided a while ago that we would make a mention of our support in court. Change in the way the ratings are delivered has been pending for several years and finally the moment of truth has arrived  and so we don’t need it to be stalled again,” informed the official.

 

In mid-2013, several news channels members of the NBA had decided to boycott TAM claiming that its TV ratings data was rigged. Voices in support of the upcoming agency the Broadcast Audience Research Council (BARC) grew overwhelmingly. The NBA now feels that there could be no better time than now for the guidelines to come into effect.

 

The case which is ongoing in the Delhi High Court is now being fought by the petitioner Kantar  against the government of India, the Telecom Regulatory Authority of India (TRAI) and the NBA. In media interviews Kantar has stated that it won’t go down so easily and that the cross holding guideline it has challenged will make its life and existence a misery.

 

In the hearing on 29 January, the HC decided not to give a stay order to Kantar since the regulation was promulgated  by a statutory body – the TRAI. On the same day, the NBA pointed out that TAM operates on a small sample size of just 8,000 people. The case will next be heard on 11 February.

 

All the three respondents have a week’s time to file their respective affidavits to the court.

 

In October last year when the ad cap case was ongoing in the Telecom Disputes Settlement Appellate Tribunal (TDSAT), three broadcasters namely Star, Zee and Viacom18 had tried to become  interveners in support of the 12 minute ad cap regulation but they had been barred from doing so since their representative body - the Indian Broadcasting Foundation - had decided to withdraw the appeal against the ad cap. However, the NBA claims it has consistently been vocal about its views on TV viewership ratings, hence its candidature as an intervener has validity.

 

The key questions now are whether the HC will offer a lifeline to TAM  by imposing a stay on implementation of the cross holding guideline or whether will it cut off its oxygen supply?

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_14.jpg?itok=U3BTPEWF
When brands think like publishers: CMS Asia 2016

As more brands are waking up to the perks of content marketing, they increasingly realise the need to think like a content platform or publisher. But, are they doing it right? -- was the question raised in the panel discussion at CMS Asia 2016. The panellists were -- Autocar’s Hormazd Sorabjee, Mxm...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_13.jpg?itok=wW6tfUjZ
Budweiser brings 'What's Brewing' to India

Budweiser's latest campaign ‘Always Brewing' derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like the brand, are infused with the drive of constant progress and perfection.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_11.jpg?itok=UuFHC-ew
Nestlé supports 'Nanhi Kali'; changes packaging

Nestlé India has changed the packaging of its iconic brands, Maggi, Nescafe and Kitkat to support girl child education in association with Nanhi Kali, an NGOs imparting education to underprivileged girl children across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_2.jpg?itok=MCFWy-vX
Maxus, Tata Sky shine at Big Bang Awards

The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named 'Client of the Year' for its innovative 13-episode TVC campaign called Daily Dillagi.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_0.jpg?itok=rEOZqSB1
Dentsu, Facebook: the problem with digital advertising

The advertising industry just got a hit in an area where it hurts: right in the solar plexus. Last week, Japanese ad agency Dentsu which accounts for a lion’s share of advertising in Japan, admitted that it had overcharged (read: “fleeced”) digital clients to the tune of Yen 230 million between...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Untitled-1_1.jpg?itok=VhQYRN3O
Content Vs Market debate dominates: CMS Asia 2016

MUMBAI: Post-lunch panels are always a challenge, but panellists – The 120 Media Collective’s Roopak Saluja, Optimystix Entertainment’s Sanjeev Sharma, GroupM’s Tushar Vyas and Havas Worldwide’s Nirmalya Sen -- at the Content Marketing Summit Asia 2016 were up for it as they discussed if media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Default.jpg?itok=QA97TsFe
Five steps to build a strong brand: Kantar Millward Brown

Curating the top 50 most valuable brands list in India was an eye-opener in many ways, said Kantar Millward Brown MD Dinesh Kapoor, referring to the valuable insights that brands can gather from the data available to the agency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_3.jpg?itok=tU7tcNYW
amarujala.com among top three news websites of south Asia

amarujala.com, the website of the Hindi newspaper Amar Ujala, has won the WAN-IFRA award for one of the top three news websites in south Asia.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/22/Untitled-1_2.jpg?itok=u9GIqy-S
Priyanka creates 'Reflections' for Blenders Pride

NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories