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Vertoz announces refreshed tagline 'Ingenious Programmatic Plex'

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MUMBAI: Vertoz, a business of Trunkoz Group, has announced the company’s refreshed tagline Ingenious Programmatic Plex. The brand’s significant business accomplishment over the last three years showcases the healthier, more contemporary aspects of the brand today. The new tagline indicates the growth of Vertoz from an ad network to a programmatic company. This re-branding will encompass all aspects of the brand’s visual identity, bringing in new goals and achievements to the company.

As a startup, Vertoz is consistently growing and expanding its offerings into the online advertising marketplace. This significant growth and development presented the need to re-evaluate not just the tagline but also the brand positioning and future of the company. These positive changes of re-evaluating the tagline is not just to showcase the brand’s technology but to make people understand that the company has moved on to a whole new level and promises to make a change in the customer experience.

“The update to our tagline reflects the fresh, technologically evolved company that Vertoz is today. Our new tagline better reveals the new Vertoz – unique, technologically advanced and consumer friendly”, said Trunkoz Group founder and CEO and Vertoz CEO Ashish Shah.

He further added, "As our customers sought out higher quality products we thrive to bring them something more unique and user friendly. Vertoz’s refreshed tagline is our way of sharing the news of our evolution with the broader ad tech community.”

“Vertoz has done a lot in the online advertising industry in the past years and now that we are moving towards a technology powered world, Vertoz is moving along with it. With its new tagline, Vertoz has evolved to become a programmatic company where technology is everything. 2016 is the year for Vertoz, we plan on going big and playing it smart to create our own identity among the big players of the online advertising industry,” said Trunkoz Group founder and chairman Hiren Shah.

With this rebranding, the company ought to provide multiple solutions and bring about a major change in the way online advertising works. Vertoz is also exhibiting at ad:tech New Delhi - an interactive advertising and technology conference and exhibition to be held on 3 and 4 March 2016. At this event, the company will be showcasing itself as an ingenious programmatic plex.

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