MAM

UP Transport Department asks ASCI to enforce responsible advertising in auto sector

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/08/13/mam%20mam.jpg?itok=o5u2mfM2

MUMBAI: The Uttar Pradesh Department of Transport has approached The Advertising Standard Council of India (ASCI) for taking action against automotive advertisements that depict violation of traffic rules.

Through a letter, Transport & Road Safety commissioner K. Ravindra Naik has strongly backed ASCI for its efforts in promoting responsible advertising and has requested the industry body to instruct advertising agencies to adhere to the self-regulatory code.

Early in July, highlighting the recent incident of a road accident in Delhi, Prime Minister Narendra Modi in the 10th edition of ?Mann Ki Baat? programme also focused on the importance of road safety in the country. He said, ?It is the duty of every family to inform youngsters about the importance of road safety rules.?

?According to the statistics of road accidents in the country, every four minutes a person dies in a road accident and around one ? third of those dying in road accidents are between 15 and 25 years of age. It is the need of hour on creating awareness of road safety across the country as also through the manner in which advertisements depict responsible driving,? he added.

ASCI chairman Narendra Ambwani said, ?ASCI has been very proactive on the subject of advertisements for Automotive Vehicles and came up with a specific guideline in April 2008. Chapter III.3 of the ASCI?s Self-Regulatory code prescribes that ?Advertisements shall not, without justifiable reason, show or refer to dangerous practices or manifest a disregard for safety or encourage negligence.? We welcome this move by the Department of Transport, Uttar Pradesh for discouraging depiction of rash and unsafe driving. We hope each state in the country will also take effective measure to encourage responsible advertising and promote road safety.?

The Department of Transport, Uttar Pradesh has also requested ASCI to ask advertising agencies to take effective measures to follow the said guidelines and to blacklist the agencies that do not comply with ASCI?s recommendations. The State Transport Authorities of UP has also written to all District Magistrates in the state to take action in this matter.

According to self?regulation guidelines on advertisements for automotive vehicles, advertisers are encouraged to depict advertisements in a manner, which promotes safe practices, e.g. wearing helmets and fastening of seatbelts, not using mobile phones when driving etc. The advertisements should not portray violations of any traffic rules, should not show speeding or manoeuvrability in a manner which encourages unsafe or reckless driving, which could harm the driver, passengers and / or the general public, or show stunts or actions which require professional driving skills, in normal traffic conditions which, in any case, should carry a readable cautionary message drawing viewers? attention to the depiction of stunts.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Rubeena-Sigh-CEO-iProspect-India_hirespic.jpg?itok=8sjWWNiQ
iProspect India launches initiative to empower women

iProspect India, the digital performance agency from Dentsu Aegis Network, has announced its Women@iProspect initiative that will focus on safety, gender diversity, and leadership for its female employees. The initiative is a part of its Women@Dan programme.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/mm.jpg?itok=5I7BE3LL
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/role.jpg?itok=I0e8t7go
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/WATConsult.jpg?itok=ls3AI8Ud
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Abhyuday_Jindal-Ajey_Shiledar-Anil_Nair.jpg?itok=hIE2hNZx
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Olympic_Gold-Tata_Motors.jpg?itok=7PDtt9QW
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/13/Believe.jpg?itok=Kd-jOrDg
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories