MUMBAI: The Mumbai franchise of the Pro Kabaddi League, U Mumba, has now joined hands with Zivame, an online lingerie brand, to support a unique cause which outlines the need to safeguard the dignity of women in the society.
Through a cause oriented digital campaign called ‘Maryada’, which is jointly launched by Unilazer Sports and Zivame, has been initiated to create awareness and encourage people to maintain zero tolerance against violence and also to uphold the dignity of women.
Unilazer Sports CEO Supratik Sen said, “We all believe in and stand for the rights of women in all ways possible. From our mothers to our wives to our colleagues, it is our duty to respect women power. Infact, we are proud of the unified response we received from U Mumba players as they chose to stand up and pledge for their belief in ‘Maryada’, which has the highest importance in the country today. This will be a drop in the ocean for a cause so grave yet we will be satisfied if the slightest of difference will be made by our efforts. We are glad to collaborate with Zivame for this special cause and we hope to create awareness about the importance of this matter.”
Zivame CEO Richa Kar commented, “As an online lingerie destination that constantly engages with women through various platforms, we recognize the importance of creating a society that respects the dignity of women. We are glad to garner support for this cause with U Mumba. It is a small step in establishing ‘Maryada’.”
Considering this to be a matter of pride for U Mumba, the team captain Anup Kumar, who is an inspector with the Haryana Police and an Arjuna Awardee himself said, “We are a part of a tournament that has brought India’s national sport back in the forefront; we are receiving bundles of love from all over the country. This love and respect that has been showered upon us, also comes with certain responsibilities, on the field however off the field, ‘Maryada’ is a cause each one of us truly identifies with and we look forward to encourage the youth to respect and stand up for the dignity of women.”