MAM

TV channels line up special programming for 66th Republic Day

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/24/Republic-Day-SMS-Texts-Messages-5.jpg?itok=o5yMQ3mC

MUMBAI: The broadcast industry is all set to awaken the masses with ample dose of patriotism coupled with entertainment. An array of special programs have been lined up across channels to celebrate the spirit of India?s 66th Republic Day.

This time round, Hindi general entertainment channel Colors is gearing up to simulcast the historic event with nationalistic zeal and fervour. The channel will telecast live the much awaited parade and Prime Minister Narendra Modi?s message for Indian and international audiences.

This is the first time Colors and Rishtey will simulcast the celebrations along with the national television channel Doordarshan. The telecast will also reach out to the international markets i.e. MENA, US (Aapka Colors) and UK. Colors CEO Raj Nayak believes that the iconic Republic Day parade and the PM?s message to the nation is the content that drives cohesive viewing in families.

?Being able to bring to our audience the much awaited parade and message from our Prime Minister Narendra Modi LIVE is a privilege and a source of pride for the team at Colors and Rishtey. This is our way to celebrate our 66th Republic Day, by bringing it closer to our audiences, in India and the world. Telecasting this event in markets other than India ? and to the US MENA and UK is also a milestone for the network as a whole,? Nayak said.

On the other hand, Zee TV is taking a different route. The channel will be premiering the Shah Rukh Khan starrer - Happy New Year - from 1 pm onwards.

Sony Entertainment Television?s (SET) longest running show - CID completed a milestone of 17 glorious years on 21 January, 2015 and celebrating the landmark this year, CID is all set to entertain its fans with a daylong CID special feature on 26 January.

From 8 am to 10 pm, viewers will get to see the most exciting episodes of CID over the years. In fact, the first episode of the show will also be aired on 26 January. What?s more, the CID team will also spend the day with children and share their experience and memories. These interactions will be showcased in between episodes throughout the day.

SET chief creative director Ajay Bhalwankar said, ?Our flagship show CID has over the years responsibly entertained generations of young viewers to recognize and act upon the incidence of crime around them. This Republic Day we want to commemorate this memorable journey with our daylong celebration through a special programming initiative called Jashn-e-CID.?

Big Magic, which is positioned as the one stop destination for humour,  is geared up to celebrate the day with actor Ayushmann Khurrana, as he engages the audience from 7 to 10 pm. The channel has partnered with his upcoming movie - Hawaizaada to celebrate the spirit of ?Made in India?. The movie releases on 30 January, 2015.

Pumped with fun, humor and patriotism, all the shows on Big Magic will celebrate Republic Day with the special episodes wherein Khurrana will be the anchor link. The actor will also share anecdotes about his movie and will be imparting a distinctive message of believing in oneself.

Reliance Broadcast Network COO Lavneesh Gupta said, ?To salute Republic Day, a momentous occasion for Indians, the Big Magic family will come together to entertain our audience with fun-filled episodes. We?re glad to be sharing this special day with Ayushmann Khurrana , lead actor of Hawaizaada, where the film salutes Indianness and will together impart an inspiring message to our viewers.?

History TV18 will host a line-up of shows from 12 to 7 pm. From 12 to 3 pm, the channel will air Gandhi, a series that charts Mahatma Gandhi's establishment beginnings, his move into politics and his campaign to bring independence to India. Hosted by journalist Mishal Husain, this first definitive series on the life of Gandhi examines his relationship with his wife and his role on the path to Indian independence.

From 3 to 5 pm, the channel will showcase a series called ? India on Four Wheels. As the Indian economy booms, the latest must-have accessory is the car. With increasingly affordable models on the market, and growing demand for cars as a status symbol and sign of social development, people?s lives are becoming intertwined with car ownership. Justin Rowlett and Anita Rani join the chaos of India?s roads on a madcap road trip across the country, to find out the truth behind the dream. Whether it?s breaking down by the side of the road, facing suicidal peacocks or tasting luxury in a Maharaja?s vintage Rolls Royce, this is a surprising look at a country on the move.

Last but not the least, from 5 to 7 pm, the channel will air The Birth of Empire: East India Co, a series that reveals how the behemoth that was the East India Company grew into an imperial power and became the hotbed of corruption and greed that led to its downfall.

Comedy Central will commemorate Republic Day by showcasing a one hour special episode of the news spoof The Other Week That Wasn?t at 8 pm. Viewers will get a chance to enjoy more of Cyrus Broach?s tongue-in-cheek spoofs and mouthful of puns.

Kids genre is also leaving no stone unturned to celebrate the spirit of nationality. A puppet show, relevant to the day?s theme and an explorative session with Dora the Explorer will be aired on the channel from 5.30 to 7 pm.

Vh1 celebrates yet another moment of patriotism with a countdown to the top Indian videos that have emerged in recent times from 10 am to 5 pm. On the other hand, 9X Jalwa will play a special playlist of all patriotic songs between 7 to 10 am on the band Hits Forever. The repeat telecast be aired on the same day from 7 to 10 pm.

#fame, a multi channel network, will dedicate the day to womanhood. Orville Richard Burrell CD, best known by his stage name Shaggy, once chanted, ?So amazing how this world was made I wonder if GOD is a woman; the gift of life astounds me till this day; I give it up for the woman.? Taking cue from the song, singer Abhiruchi Singh has penned down and sung an awe inspiring song ?Ud Chali? to celebrate womanhood, which will be aired on #fame.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories