The 60th Britannia Filmfare Awards 2014: New beginnings

Mumbai: As the Award reaches the landmark 60th year, it does so in partnership with the globally iconic brand - Britannia. Both Britannia and Filmfare are not only household names but leaders in their respective fields. It?s going to be a master class in excellence as two distinguished brands come together to honour the best of Indian cinema.   

With six decades at the top, Filmfare magazine and the Awards hold pride of place in the hearts of stars and fans alike. Starting with a modest ceremony of just 5 awards, it is now an extravagant gala with over 35 awards. A R Rahman leads with the highest number of the Filmfare Awards, a whopping 29, followed by Kamal Hassan and Gulzar at 20 each.  Dilwale Dulhania Le Jayenge, Black and Devdas have been the most successful films at the Filmfare Awards.  They?ve bagged an amazing 10 awards each.

The Black Lady too has changed over time; from a 5kg hand crafted bronze trophy to a golden avatar at the 50th anniversary.  A diamond-studded trophy, the 2500th piece, was given away to A R Rahman in 2012. In 2013, gold plating at the base of the trophy was done to mark the centenary of Indian Cinema and a year later, keeping up with the advent of 3D in films and 3D printing technology in real life, Filmfare took a futuristic leap. All the trophies that year were 3D printed.

Britannia Industries is one of India?s leading food companies with annual revenues in excess of Rs. 6000 Cr. In it?s close to 100 year journey, Britannia has become one of India?s favorite and most trusted food brands and houses power brands like Good Day, Tiger, NutriChoice and MarieGold which are household names in India.  Britannia?s product portfolio includes biscuits, bread, cakes, rusk, and dairy products including cheese, beverages, Milk and yoghurt. Britannia products are available across the country in over 35 lakh retail outlets and reach over 50% of Indian homes.  It?s most recent product launches ? NutriChoice Heavens and Goodday Chunkies showcase the Company?s ability to offer World- class bakery experiences to the Indian consumer.

To announce this momentous occasion, Britannia and Filmfare came together at the hotel JW Marriott in Mumbai on December 7, 2014. Gracing the event to announce this grand new association was B-town?s favourite actress and now international pop icon Priyanka Chopra along   with Mr. Varun Berry, Managing Director, Britannia Industries Limited and Mr. Tarun Rai, Chief Executive Officer, Worldwide Media, the publishers of Filmfare magazine.  Together they lit the lamp marking the start of a new magical journey to honour Hindi cinema?s best.

Talking about their decision to partner with the Filmfare Awards Mr. Varun Berry said, ?Britannia is happy to announce its association with the Filmfare Awards 2014 as a Title Sponsor. The Britannia Filmfare Awards 2014 will bring together the two things that every Indian loves - Good food and Great Fun.?

Mr. Tarun Rai, CEO, Worldwide Media said, ?In the 60th year of the Filmfare Awards, I am very happy to announce that Britannia is making their debut with us as partners. Britannia is an iconic brand and I am sure their association with Filmfare Awards will only raise the stature of our event. I look forward to this new journey.?

The 60th Britannia Filmfare Awards 2014 will be held on January 31, 2015 at the Yash Raj Studios, Andheri, Mumbai.

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