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Synopsis of Personal Care & Hygiene Sector Advertising on TV during Jan – Jun 2013

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Highlights:



• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013



Note:



• The analysis is based on Ad Volume in Seconds

• Personal Care & Hygiene Sector Advertising on TV witnessed around 34% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012

• Personal Care & Hygiene Sector Advertising grew month on month from Jan to Jun 2013

• June 2013 garnered maximum share with 21% share within Jan – Jun 2013 period advertising volume

• Toilet Soaps, Tooth Pastes, Perfumes / Deodorants, Fairness Cream and Moisturizing Lotions / Cream had been top 5 product groups in terms of Ad Volume with almost 70% share

• Hindustan Unilever Ltd is the top advertiser within Personal Care & Hygiene Sector followed by  Colgate Palmolive India Ltd during Jan – Jun 2013

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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