MAM

Support our efforts to compete, or get out of the way: NAB to FCC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/09/FCC.jpg?itok=u3FyNAcI

NEW DELHI: National Association of Broadcasters (NAB) president and CEO Gordon Smith has expressed bewilderment at the manner in which the United States Federation Communications Commission (FCC) chooses to interfere with broadcasters, including its recent ruling that cracks down on joint sales agreements, while giving preference to cable and wireless.

Addressing the opening session of NAB Show in Las Vegas, Smith said no other medium, including broadband, better serves the public in time of crisis, than broadcast.

“We are here to be the public’s eyes and ears, to lead them out of darkness during times of crisis, to share profound moments, and to connect to our family, friends and neighbours. We are here to be the voices against oppression and we are here to be megaphones for freedom and democracy,” Smith said.

Local broadcast, he continued, contributes nearly $1.3 trillion to the gross domestic product.

Smith proposed a “National Broadcast Plan” — a response to the government’s National Broadband Plan — that would include, among other things, a review of regulations that he said hold back innovation and competition.

“Why is there no focus to foster innovation and investment in broadcasting to ensure our business continues to be a world leader alongside our broadband industries?” he asked.

Smith also remarked about the broadband players that are clamouring for swathes of the broadcast spectrum. “The wireless industry covets our spectrum, because they chew through their massive allocation of spectrum, attempting to deliver the video we deliver far more efficiently,” said Smith. “And they continue to milk, bilk and bill by the bit.”

Smith, a former US Senator, quoted a Wall Street Journal article that said broadcasting kept more than eight million people safe during Hurricane Sandy. “Broadband cannot do that,” he said.

Smith’s oratory struck a chord with veteran broadcasters assembled at the LVH. “It was a great rallying cry for the television industry,” said Raycom Media president and CEO Paul McTear, “It was good to see him challenge the FCC to allow broadcasters the right to compete in the future, in light of recent rulings that were more exclusionary. I thought he did a good job.”

Citadel Communications CEO and a former NAB joint board chairman Phil Lombardo said, “He showed that he knows our business and knows our business intimately.”

Univision anchor Jorge Ramos was presented with the Distinguished Service award by the NAB.

He challenged reporters to “speak truth to power” at all costs, especially on issues vital to Univision viewers such as immigration. He toasted the enormous growth of the Hispanic population in the United States. “It’s a great time to be a Latino journalist,” he said. “We have found our voice — in English and in Spanish.”

Univision chairman and Saban Capital Group CEO Haim Saban spoke of his days in a Beatles cover band “I was a really lousy player so they kicked me out and made me the manager”, his success in turning “Mighty Morphin Power Rangers” into a smash, and the unique relationship between Univision and its viewers. “Univision really is the home away from home for our community,” said Saban.

He also criticised the FCC when he said the letters FCC stand for “Friendly Cable Commission.”

He stressed the importance of a new transmission standard to help broadcasting thrive on all platforms. Saban’s mandate to the technology people working on the initiative: “Make it freakin’ happen.” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/24/Tejinder%20gill%20truecaller.jpg?itok=S1WV_3HC
Truecaller claims 3X ad growth, VP cites Patanjali's unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories