MAM

Support our efforts to compete, or get out of the way: NAB to FCC

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/09/FCC.jpg?itok=-vOxnMts

NEW DELHI: National Association of Broadcasters (NAB) president and CEO Gordon Smith has expressed bewilderment at the manner in which the United States Federation Communications Commission (FCC) chooses to interfere with broadcasters, including its recent ruling that cracks down on joint sales agreements, while giving preference to cable and wireless.

Addressing the opening session of NAB Show in Las Vegas, Smith said no other medium, including broadband, better serves the public in time of crisis, than broadcast.

“We are here to be the public’s eyes and ears, to lead them out of darkness during times of crisis, to share profound moments, and to connect to our family, friends and neighbours. We are here to be the voices against oppression and we are here to be megaphones for freedom and democracy,” Smith said.

Local broadcast, he continued, contributes nearly $1.3 trillion to the gross domestic product.

Smith proposed a “National Broadcast Plan” — a response to the government’s National Broadband Plan — that would include, among other things, a review of regulations that he said hold back innovation and competition.

“Why is there no focus to foster innovation and investment in broadcasting to ensure our business continues to be a world leader alongside our broadband industries?” he asked.

Smith also remarked about the broadband players that are clamouring for swathes of the broadcast spectrum. “The wireless industry covets our spectrum, because they chew through their massive allocation of spectrum, attempting to deliver the video we deliver far more efficiently,” said Smith. “And they continue to milk, bilk and bill by the bit.”

Smith, a former US Senator, quoted a Wall Street Journal article that said broadcasting kept more than eight million people safe during Hurricane Sandy. “Broadband cannot do that,” he said.

Smith’s oratory struck a chord with veteran broadcasters assembled at the LVH. “It was a great rallying cry for the television industry,” said Raycom Media president and CEO Paul McTear, “It was good to see him challenge the FCC to allow broadcasters the right to compete in the future, in light of recent rulings that were more exclusionary. I thought he did a good job.”

Citadel Communications CEO and a former NAB joint board chairman Phil Lombardo said, “He showed that he knows our business and knows our business intimately.”

Univision anchor Jorge Ramos was presented with the Distinguished Service award by the NAB.

He challenged reporters to “speak truth to power” at all costs, especially on issues vital to Univision viewers such as immigration. He toasted the enormous growth of the Hispanic population in the United States. “It’s a great time to be a Latino journalist,” he said. “We have found our voice — in English and in Spanish.”

Univision chairman and Saban Capital Group CEO Haim Saban spoke of his days in a Beatles cover band “I was a really lousy player so they kicked me out and made me the manager”, his success in turning “Mighty Morphin Power Rangers” into a smash, and the unique relationship between Univision and its viewers. “Univision really is the home away from home for our community,” said Saban.

He also criticised the FCC when he said the letters FCC stand for “Friendly Cable Commission.”

He stressed the importance of a new transmission standard to help broadcasting thrive on all platforms. Saban’s mandate to the technology people working on the initiative: “Make it freakin’ happen.” 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories