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Seagull Advertising wins third prize at Cannes Lions'15 ACT Responsible

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MUMBAI: Seagull Advertising’s Thermax Profetherm Polar Bear campaign, the only Indian campaign to be featured at the Cannes Lions 2015 ACT Responsible has won a prestigious third prize at the closing award ceremony of the ACT Expo at Cannes – a platform that recognises and celebrates creativity for good causes.

Marie Pourreyron, Adjointe to the Mayor of Cannes, along with Bernard Brochand and ACT'ive members, handed out the ACT Responsible Tributes 2015.

This expo allowed people to express their views by voting for their favourite campaigns in 4 categories: human rights, education, solidarity and planet. Out of the 1000 plus pieces of brilliant work and 88 shortlists from 33 countries this year, Seagull Advertising’s work has earned global recognition, notability and honour.

Seagull Advertising managing director Sameer Desai said, “Nothing is more rewarding than our work being recognised at the Mecca of the advertising world - Cannes 2015. So, we Seagullites have taken a moment to feel the pride of where we are today. Seagull's time has come to soar higher. From now on, we have no choice but to get better and better. The world's eyes are on us. And we know we Cannes do it. We are also thrilled to have the opportunity to help our clients build their brands and are excited to share this honour with them.”

The campaign was an initiative to promote the ‘Unplug’ message and create awareness about the perilous effect of global warming through powerful creatives that showcased Polar Bears and other endangered species.

The campaign that was created with a deep insight and a strong message to follow a ‘Green Hour’ has truly contributed in saving the planet by urging people to unplug and ACT responsibly.

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