Samsonite launches High Sierra in India

MUMBAI: With travelling becoming one of the most preferred activities of many, numerous luggage manufactures are launching travel-friendly and stylish brands.


The latest entrant in the Indian market is High Sierra by Samsonite. The hi-end brand aims to wow the Indian travel enthusiasts with its feature rich designs and versatile functionality.


Speaking on the launch, Samsonite South Asia MD Suresh Menon said: “The Indian youth today is far more keen to travel and explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic and international travel in this segment and we feel that this trend has also created a demand for a specific product. High Sierra is one of the most popular outdoor, adventure brands in the US and we feel that the products will also receive a similar response from the Indian audience.”


He added, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Right from day one our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website We have an active list of travel bloggers, fans who are experiencing the product and providing us feedback in real time.”


Over the years, High Sierra has been associated with a lot of adventure sports and events across the world. The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team. In the past High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.


High Sierra bags are available at all Bagzone stores across India and are priced between Rs 1,200 – Rs 10,000. The brand is also available on leading e-commerce retailers like, Jabong, Flipkart & Myntra.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories