Rethinking distribution: a vending machine to hand you Super-Max razors

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By indiantelevision.com Team Posted on : 22 Feb 2014 02:50 pm

MUMBAI: Super-Max Personal Care Pvt. Ltd, the world’s second largest manufacturer of razors, has developed a novel sales channel for Razors that no grooming products Company in India has ever explored: Razors in vending machines.
 
Traditionally, in a country which has seen vending machines used to sell snacks and beverages, consumers for the first time will have the opportunity of buying their preferred brand of Super Max from a vending machine.
 
Talking about the unique initiative, Mr Sameer Khan, National Sales Manager- Super-Max Personal Care Pvt. Ltd said, “This is an innovative sales channel that no grooming company has ever explored in India before. It is an ideal opportunity to reach mass audiences, creating a brand buzz and simultaneously selling products.  The plan was to make our products available to our consumers 24x7. In a highly competitive market this step will help the brand in creating visibility and availability to more than 25 lakh of customers daily.”
 
Currently the vending machines are installed at 15 different locations in Delhi and consumers can try the innovative vending machines at metro stations Rajiv Chowk, Kashmere Gate, Chawri Bazaar, Anand Vihar ISBT, Karol Bagh, New Delhi Railway Station, Vishwa Vidyalaya.
 
Mr Anil Kumar Gupta, a government employee who is a daily Delhi Metro commuter from Shastri Nagar to Rajiv chowk said “Razors are something that one needs on a daily basis. Finding the high quality SuperMax razors at vending machine at Metro stations is extremely convenient. Even if stores are shut in the mornings or late in the evenings when I travel from office I can pick a SuperMax razor from vending machines that are visible from a distance with SuperMax branding.”
 
Super- Max soon plans to take this format to different parts of the country at corporate offices, malls, railway stations etc.

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