MUMBAI: Phase 1, an experiential marketing agency based out of Bangalore has announced the launch of their full-fledged Mumbai operations. This office will be a hub to expand the company’s reach to the western region of India and offer clients the Phase 1 trademark expertise.
Phase 1 founder and managing director Oum Pradutt said, “Phase 1’s expansion to Mumbai is a result of the path-breaking projects that the company has executed for niche brands. In Mumbai, the company has seen exponential growth in the past years and has conceptualised and executed some memorable events. We would like to extend this expertise to our Mumbai clientele.”
Phase 1 brings with it over 18 years of expertise in event and experiential solutions, executed both in India and internationally.
The company headed by Pradutt, who is also vice president south for event and entertainment management association (EEMA) and member of the national executive committee (NEC), EEMA, has grown strength to strength since inception and is constantly diversifying into niche businesses and international markets.
“Phase 1’s operations are not restricted to events alone, though that is the core area of expertise. In keeping with the global economic and business trends we have diversified our portfolio to include MICE (meetings incentives, conferences, exhibitions) and IP (Intellectual Property),” informed Pradutt.
The MICE sector in 2010 was valued at a phenomenal US $5.7 trillion, and with India’s strategic position as one of the top growing economies in the world, MICE is the new dimension in events and experiential marketing programs, catering to high end clientele.
“Phase 1 has in its portfolio an eclectic mix of both lifestyle and numerous corporate events, as we diversify into niche sectors, like MICE and IP. In the coming years Phase 1 will focus on expanding its international business portfolio. The fact that we have established and expanded our base in two years, speaks volumes of the region’s potential and growing demand for quality agencies with creative edge,” he added. “We are excited at the prospects and are here for the long run. We firmly believe that experiential marketing programs are very powerful media for marketing brands,” Pradutt informed.